It is sales legend that it costs far less money to keep an existing customer than it does to find a new one. Customers that have bought from you in the past are likely to buy again and represent your best leads. Thus, staying in touch with these folks is a must do for any…
DetailsConferences, Trade Shows, and Conventions are a great time to brand yourself and your company with your name tag. The last thing you want to use is one of those peel and stick labels, which often fall off in a matter of minutes. Instead, take the time to get a preprinted name badge, which is…
DetailsOne way to build awareness with your customer is to advertise in unusual places, especially places where you don’t expect to see advertisements. I was traveling the other day and went through security at LAX airport. As I placed my PC in the plastic tray, I was surprised to see an advertisement for a major…
Details“We try very genuinely to design products that solve problems. They are not about self-expression. What we are trying to do is design something that when you see it you really wonder if it’s been designed at all because it seems so obvious and so inevitable and so simple.” Jonathan Ive, Apple at the 2006…
DetailsNeed a quick way to communicate the company mission? Then consider a mantra. Traditionally, a mantra is a sacred syllable, phrase, or verse associated with deep meditation or prayer. Applied to people and organizations, mantras help people focus on what is important. A mantra is three to four words about why your firm exits. No…
DetailsIf you have a website it must be optimized to be useful. This means that your website must be designed to be found by the major search engines, especially Google. While search engine optimization (SEO) is a fuzzy term with many definitions, you need to do the following for six things: 1) Keywords- These are…
DetailsNegotiating seems easy, but actually doing it can be hard. To maximize your success as a negotiator, you need to prepare before you negotiate. People who “wing it” often end up making unnecessary concessions and leave money on the table. Start by making a list of what you want and rank those things by importance.…
DetailsYou are never too young to be an entrepreneur. In fact, younger may be better. Yet, when we think of entrepreneurs, we most often think of a mid-career executive who takes the plunge and starts a new business. He or she can bring a veteran’s management skills, along with hard fought street-savvy to the new…
DetailsIf you are still devoting significant dollars to the yellow pages, you might want to reconsider your budget. The printed yellow page books are definitely on the way out. The younger buyer first looks to Google, Yahoo, or MSN search engines on the internet even when looking to buy local services. Having grown up with…
DetailsThom Hartmann, author of the book Attention Deficit Disorder: A New Perspective, describes ADD as a genetic trait passed on for thousands of years to those who hunt. He says that a hunter is highly tuned-in to his surroundings and always on the look-out for threats or opportunities. Every ready for action or new prey,…
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