For some, the sole purpose of social media is ruthless self promotion, if not outright narcissism. At the very least, they consider social media an outbound marketing tool. It is my opinion that that they are missing the point of social media: social media is all about two-way communication. For example, we all know that…
DetailsMarketing campaigns, sales quotas, and sales awards are soon forgotten. Yet, your reputation seems everlasting; it is the essence of what others remember about you. How will you be remembered? Mark Twain said, “If you tell the truth you won’t have to remember anything”. This adage makes sense to me. I don’t want to have…
DetailsAccording to the May 26, 2010 edition of Wall Street Journal, “the number of employees voluntarily quitting surpassed the number being fired or discharged for the first time since October 2008, according to the Bureau of Labor Statistics. Before February, the BLS had recorded more layoffs than resignations for 15 straight months, the first such…
Details“Americans work longer hours than nearly anyone in the developed world, even the Japanese. For many professionals and corporate managers, the 40-hour work week is history; 60- to 80-hour work weeks are now the norm. Why do we work so much? The simplest answer is because we can.” This quote comes from the TV news…
Details“The faintest writing is stronger than the strongest memory.” – Chinese proverb Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires tons of research, fact checking, writing, and editing. It…
DetailsI get asked this question a lot. The definition of a viral video is a bit sketchy, but to me it means any video that offers a compelling or repeatable story that encourages people to pass it on electronically to a friend or to a buddy list. It moves from person to person and weaves…
DetailsWhile social media remains an evolving story, the players are taking shape when you observe what they do on the web. As my psychotherapist friend (yes, we are just friends) says, “behavior predicts behavior.” In fact, there are six categories of social media users and these types are usually grouped according to their activities. Check…
DetailsJames Thurber, author and cartoonist, said that many years ago and it is true today. Selling is not about what you say to the customer, but rather it is about the questions you ask. Many salespeople are in love with their own words and ideas. They are often described as having the “gift of gab”…
Details“It is better to know some of the questions than all of the answers.” James Thurber (1894 – 1961) Author and Cartoonist A friend of mine reminded me that selling is not about what you say to the customer, but rather it is about the questions you ask. Many salespeople are in love with their…
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