Experiential learning is the process of learning through experience, and is more specifically defined as learning through reflection on doing. David Kolb (Weatheread School of Management, 1984) states that “experiential learning is distinct from rote or didactic learning, in which the learner plays a comparatively passive role. In order to gain genuine knowledge from an…
Tough questions: Rebounding After COVID-19 How will your company recover and rebound from the impact of COVID-19? What must be done now to maximize your company’s performance in the months ahead? Our CSUF student teams are ready to help assess the opportunity for your firm. Beginning the second week of September, our Entrepreneurship students will…
The phone rang unexpectedly earlier today. I was home in my personal bubble hiding from the Coronavirus and was safe with my family and my loyal golden retriever, Augie, by my side. Mandated by CSUF, I have been teaching my Entrepreneurship classes remotely and coaching startups in our Incubator by video conference. The caller, a…
The gig economy, side hustle or moonlighting. Regardless of what you call it, recent Bureau of Labor Statistics data suggests it is actually shrinking rather than growing. Meanwhile, the business press is in love with the “phenomenon.” Go figure. Source: Everything we thought we knew about the gig economy is wrong John Bradley Jackson Author,…
A lot of what we do in work and life is truly meaningless. We do these meaningless things because we think that we should do them or we think that we have to do them. But, is this really true? What if we just said no to the useless things and did what really mattered?…
“I am sorry.” While just three simple words, many people won’t or can’t say them. How could that be? For some people saying “I am sorry” is almost impossible to do. For these people apologizing is frightening and may be based on their own insecurities and self-doubt. Rather than confronting their own fears, they consciously…
The ubiquitous business card is a critical tool for communicating your brand. Make sure it reflects your image and that you maximize its usefulness. Here are 12 tips for better business cards: 1. Print the card using color. Study after study shows that color printing significantly impacts the readers’ ability to notice and remember. 2. …
Here is a blog written by Dr. Stephen Duarte: There is no question that the economic conditions have affected your revenue generating potential. The tendency is to get tougher on the sales force when revenue heads south, but you might want to rethink that strategy. Pressure is met with resistance! The more pressure you apply…
“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.” Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State…
Enter the First Annual CSUF & Crexendo Website competition and get Free Website Software and Web Hosting for the rest of the 2010/11 academic year!
The First Annual CSUF and Crexendo Website competition begins in just three weeks. Over $20,000 in prizes.