I Am Sorry

“I am sorry.” While just three simple words, many people won’t or can’t say them. How could that be? For some people saying “I am sorry” is almost impossible to do. For these people apologizing is frightening and may be based on their own insecurities and self-doubt. Rather than confronting their own fears, they consciously…

Professor Applauds “First, Best, or Different”

“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.” Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State…

Personal Note Cards

The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…