If the other party in a negotiation is fearful, you might have an advantage over them, but the likely outcome is a lopsided deal. You might get what you want, but you will never do business with that person or firm again. Overly aggressive negotiators prey on this type of opponent and delight in carving…
DetailsIn the age of Twitter and pandemic-like Adult ADD, it is increasing important to be able to describe who you are or what you do in a few short words or phrases. The words chosen must quickly communicate your value proposition, be search friendly, and fit within the short space allowed. For instance, on Twitter…
DetailsGoogle Places allows business owners to claim their business and customize their listing on Google Maps. Updated business details will appear on Google Maps, Google.com search and mobile results. It is free and easy to do. You must remember that Google is the first choice for most web searchers. This is a must do for…
DetailsIt is legend that he or she who speaks first in a negotiation loses. Sometimes that is true but not always. This first offer is called the “anchor.” The first offer is often price, but can be terms, quality, etc. A common response might be to offer a price that is 10% above your desired…
DetailsNegotiating is easy. The key to successful negotiation is to not think of your own wants and desires. Instead, give them your full attention. The biggest mistake that people make is to focus on their own interests and position/s instead of trying to understand the interests or motivations of the other parties. As simple as…
DetailsThe collective works of fiction writer, James Patterson, have now sold over a million books as e-copies. AOL reports that “Patterson’s publishing company, The Hachette Book Group, claims that his novels have now moved 1.14 million copies in electronic form, making him the first author to sell over 1 million e-copies of his books.” Patterson’s…
DetailsI have been using Firefox as my web browser for years now. It is fast, has a lot of extensions and it just seems to fit my needs. Basically, I was not in the market for a new web browser when I came across Flock. Flock is billed as the web browser for the social…
DetailsA new survey indicates that despite the lack of measurable ROI, companies still embrace sustainability based on both potential economic reasons and the hope of product differentiation in the current marketplace. Thus, green is still cool for the customer and they will seek providers who offer sustainable products. Still, the payoff will have to come…
DetailsRed sky at morning, sailors take warning. Red sky at night, sailor’s delight. Sounds like a nursery rhyme. In times past, a red sky at dawn was a signal to seaman that the weather was changing for the worse. This weather rhyme is centuries old. Like folklore, some myths are actually true. A red sky…
DetailsAccording to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close…
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