Facebook, the social networking firm, now has a user base on the verge of topping 100 million people; amazingly, this lofty number is driven by a largely North American demographic. If you are waiting for social networking to catch on, you need to know that the train has already left the station! And there are…
DetailsSales people are taught to manage and control the sales process by moving the customer from qualification to presentation to close. While this process accurately describes the activities of the sales person, there is a separate and equally important process at play. That other process is the one in the buyer’s head. In my view,…
DetailsWhen a customer objects, he or she is asking for you to help them better understand your offer. The prospect who presents objections is often more easily sold on your product. How cool is that? No objections? You may be losing the sale since customer silence is not golden in the selling process. Most people…
DetailsThere may no more powerful communication tool than a story well told. A story is not a PowerPoint presentation or a canned pitch or a memorized speech. It is as it sounds: a plain English parable with a beginning, middle, and end. Stories help people understand and make sense of what you are selling. A…
DetailsAs a follow up to my last blog about driving web traffic with off-line activities, here are some ideas about how you might drive traffic to your website using the web. 1. Pay-Per-Click Advertising. This can be done with Google, Yahoo, MSN, and many others. If done right, this is cheap and effective. 2. Article…
DetailsWhen you think about methods to drive visitor traffic to your website, I bet you mostly think of web related activities. These on-line activities are great, but don’t overlook the offline methods which can be surprisingly effective. Here are few ideas: Signage- If you have a bricks and mortar business, include your URL on the…
Details(This is an reprint by special request of my blog from July 6th, 2007) For most of us, knowing the difference between right and wrong is pretty clear, but sometimes doing the right thing is hard to do. Or, let’s say we are challenged to make the right choices. Our government helps us out with…
DetailsCorporate America is accountable for what it does and does not do —businesses must be socially responsible (or, at least they should be). Social responsibility is a company’s duty to make the right choices that will contribute to the welfare and interests of society, as well as those of the organization itself. Recent headlines suggest…
DetailsThe “Golden Rule”, also known as the ethics of reciprocity, is often expressed as, “Do onto others as you would wish them to do onto you.” The golden rule message is a simple one: do the right thing. Doing the right thing is best for others and ultimately is best for you. The world’s religions…
DetailsMuch is being said and written about how the increased price of oil to over $140 per barrel is injuring our economy. Moreover, the prediction of $200 per barrel by the year end is being heralded as the “Tripping Pont” by many pundits—an unthinkable change in the landscape of western civilization. My response to these…
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