As you know, I am a big fan of blogging. Blogging is a terrific way to build your personal and corporate brand as a knowledge broker, which is my term for someone who writes or speaks on the interests, needs, or problems of a customer segment. Key to a successful blog is authenticity. This brings us to the subject of “flogs”.Details
Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.Details
A surprising large percentage of e-mail messages don’t make it to your target when you conduct a large e-mail campaign. Many are snared by spam filters, fire walls, and some are eliminated by the delete key without being opened. The reasons for this e-mail mortality rate are many.Details
A marketing mantra is three to five words that describes how your business or offering is
different. It must be easy to say and remember while being easily understood. If it is in writing, it should leap off the page with authenticity and integrity. It can be used internally or externally. It should say how you are different instead of how you are the same.
Advertising is tough for most small-to-medium size businesses since it is expensive, difficult to connect with your target customer, and hard to measure for effectiveness. However, there some tricks when setting up your advertising campaign to ensure that the campaign’s effectiveness can be measured. The simplest method for tracking advertising is to ask the customer how they heard about your business or product. Most of the time, your customers will tell you exactly how they found you; this could be because of advertising or not.Details
Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.Details