I get asked this a lot. A community manager manages a specific community and/or platform for an organization. He or she may wear many hats including brand champion and engagement specialist for that community. The community manager may be tasked to create and manage content. In a nutshell, a community manager uses online networks to…
DetailsAt Thanksgiving, we often go around the table and discuss what we are thankful for. But don’t stop there. Expressing gratitude is an exercise that can dramatically improve your life if practiced regularly. It is all too easy to dwell on the problems in our lives, and far too often we overlook how lucky we…
DetailsIt is cliché in classical consumer marketing that the brand is always the hero. The brand (think Coca-Cola) is always the fix or the problem solver. Have a Coke and you will be happy. Buy our product and life will be better. This is certainly the messaging that you see in the cable series Mad…
DetailsBoys like blue and girls like pink. Men like football and women like romance novels. Gender is pretty straightforward, right? It’s actually much more complicated. For example, what would we find if we were to look across time and space to discover what it means to be a man? During the Renaissance era, only the…
DetailsBrands are one of the most powerful tools used in business. From restaurants to retail, almost any business can benefit considerably from a powerful brand image. Brands communicate trust, professionalism, playfulness, or any other desired message. The most powerful brands are simple and can stand the test of time. Global consulting firm Interbrand released the…
DetailsWe may live in an extroverted world, but it is becomingly increased geared toward introverts. While both personality styles have their strengths, extroverts have had greater advantages in many fields, especially business, because of their outgoing and sociable natures. We want our children to be gregarious and assertive, not shy and quiet. Yet this inward…
DetailsYour domain name is your online identity. It is the first thing people know about your website and therefore it is the first thing people know about you as an online presence. Like it or not, before someone even reaches your home page, they have already made a judgment about you based on your domain…
DetailsThe global candy market is a fascinating world, with large candy corporations often competing with regional candy favorites. Because of its low-cost and “comfort food” status, candy sales remain a powerful industry in an otherwise shaky economic climate. Candy is popular worldwide. According to a new January 2012 report by Global Industry Analysis, the top…
Details“Keep your face to the sunshine and you cannot see the shadow. It’s what sunflowers do.” – Helen Keller Do you see the world through rose-colored glasses? Or are you more of the “glass half empty” type? Evidence shows that positive thinking and optimism leads to better health and higher levels of happiness in many…
Details“I’ve had a perfectly wonderful evening, but this wasn’t it.” – Groucho Marx No, this is not a blog about ancient dinosaur species or prokaryotic cells. It is about, however, the wonderful world of paraprosdokians. A paraprosdokian is a figure of speech where a sentence or phrase ends unexpectedly, often for comedic or ironic effect.…
Details