Your target market is the customer group that will buy your product or solution; this specific market is made up of customers who want or need what you’re offering. Historically, marketers have defined target markets using factors or demographics such as age; an example would be such 18- to 33-year-old males. This type of segmentation…Details
Unscrupulous negotiators will try almost anything to win in a negotiation including lying, throwing tantrums, and verbally abusing the other party. Why is winning so important to them? It has long been thought that mean people such as this are just cold, detached, and unemotional—we have thought that they did not understand the damage that…Details
Are we in a recession? It’s a technical issue for the economists to debate, but it is clearly a tough economy for many of us. So, what should you differently in this environment? Here are a few thoughts on what to do differently: 1. Advertise. If you read this blog with any regularity, you know…Details
“I awoke this morning with devout thanksgiving for my friends, the old and the new.”
– Ralph Waldo Emerson, Poet
Thank you to my readers and friends for your support of this blog—you are the reason that I do this.
John Bradley Jackson
© Copyright 2008 All rights reserved.
The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…Details
Here is guest blog post from Greg Jordan: Meetings are a necessity. The size, type and dynamics can vary. But unproductive meetings are annoying and can become an all-too-frequent waste of time. I hope this blog posting will challenge you to consider the types of meetings you conduct and test some different tactics. “I had…Details
The ubiquitous business card is a critical tool for communicating your brand. Make sure it reflects your image and that you maximize its usefulness. Here are 11 hints for better business cards: 1. Print the card using color. Study after study shows that color printing significantly impacts the readers’ ability to notice and remember. 2.…Details
If the internet is the Wild West, then search engines are the gunslingers—they decide what sites will be visited or not. If the search engines don’t like your site, you just won’t get found. If you look at the market share of the search engines, Google is by far the most dominant. The market share…Details
1. My customer moved out of the country without telling me. 2. My therapist told me to take a vacation. 3. My navigation system sent me the wrong way. 4. My suit was at the cleaners and I had nothing to wear. 5. My cell phone battery died and I could not find a pay…Details
I accidentally insulted a friend of mine who asked for any opinion about a logo design that he had worked on for months. I candidly told him to start over since his logo violated many of the principles of good logo design. It was not what he wanted to hear. You know a good logo…Details