John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Help Me Name My Next Book

Book titles play a huge role in a book’s success. I need your help in naming my next book which will be a follow up to “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”. The new book will continue the exploration about how to successfully market products and services in…

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March 2, 20089 CommentsBranding, Marketing CommunicationsBy John Bradley Jackson

Selling on the Phone

Selling on the phone can be drudgery, but this is how the money is made in sales. It all starts with a phone call. Whether you are a full-time telemarketer or CEO selling the company’s vision, the telephone is the most potent tool in the sales tool bag. Here are ten simple rules for selling…

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March 1, 2008Leave a commentSales Management, SellingBy John Bradley Jackson

Why Blog?

Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires tons of research, fact checking, writing, and editing. It is hard work. I don’t blog for the money—my blog is free.…

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February 27, 2008Leave a commentBloggingBy John Bradley Jackson

Profile of a Spammer

Ever wondered who creates the spam that you get in your e-mail inbox? It turns out that spammers are “very special” people and they might just be your nerdy neighbor next door. SpamBlockers created the following profile which describes the typical spammer: Personal Characteristics – Predominantly male – 16 – 35 years old – Single…

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February 24, 2008Leave a commentEmail MarketingBy John Bradley Jackson

Why Customers Buy

“Different isn’t always better, but better is always different.” – Marshall Thurber, entrepreneur I like this quote because it sums up my thinking about how customers will buy an offering because of its differences and not because it is similar to another offering. This is true even if the offering is a commodity or is…

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February 21, 2008Leave a commentSales Management, SellingBy John Bradley Jackson

Writing Great E-mail Marketing Copy

Writing great e-mail marketing copy is hard work. You can always outsource it to a professional copywriter, but you will discover that the good ones are already booked and that they are very expensive. If your budget dictates doing this writing in-house, here are a few ideas, in no particular order. Great writing requires great…

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February 20, 2008Leave a commentEmail MarketingBy John Bradley Jackson

E-mail Marketing and Children

For many e-mail and web marketers the youth market represents a major financial opportunity. Yet, the legal risks are high. The website “Xanga” was recently fined $1 Million for COPPA violations, for repeatedly allowing children under 13 to sign up for the service without getting their parent’s consent. Read on. The Children’s Online Privacy Protection…

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February 15, 2008Leave a commentEmail Marketing, EthicsBy John Bradley Jackson

Public Relations Primer

Creating publicity with public relations is a lot of hard work but studies show that PR is 8-10 times more believable than advertising. Getting your name in the newspaper, in the trade press, on the internet, on the radio, or on television helps build credibility and helps build your brand. A PR strategy has the…

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February 13, 2008Leave a commentPublic RelationsBy John Bradley Jackson

Small Company Competitive Intelligence Tactics

You own a small business and don’t have a lot of money for market research firms or consultants. What can you do to better understand your competition? Here are a few ideas: • Visit your direct competitor’s stores and talk to the sales staff; it is amazing what people will say. • Websites can be…

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February 12, 20082 CommentsMarket Research, StrategyBy John Bradley Jackson

The Executive Summary Sells the Business Plan

The “executive summary” is the first part of the business plan that gets read and may be the only part of the plan that actually gets read. Its job is to get the plan funded whether by an investor or a banker. Many plans are rejected based on the executive summary alone, so perfecting this…

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February 11, 2008Leave a commentBusiness PlanningBy John Bradley Jackson
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(951) 268-6613 johnbradleyjackson@gmail.com

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John Bradley Jackson
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  • Home
  • About
  • Books
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