John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Speak To Me in Plain English

“Our value proposition is leveraged on our legacy-system-enabled protocols which provide strategic global connectivity. It is our goal to maximize shareholder value while being proactive, cost efficient, customer-centric, and quality driven.” Huh? What did you say? When I hear words like this my eyes glaze over and I don’t listen. I bet that I am…

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August 28, 2006Leave a commentUncategorizedBy John Bradley Jackson

Your Personal Mission Statement Is Your Compass

“An’ it’s all right now, learned my lesson well. You see, ya can’t please everyone, so you got to please yourself” Ricky Nelson, singer (1940-1985) Since most entrepreneurs are the “soul of a business”, writing a personal mission statement is a good first step before you tackle the mission of your business. A personal mission…

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August 27, 20062 CommentsMission and VisionBy John Bradley Jackson

Tell Stories to Your Customers

“If you’ve heard this story before, don’t stop me, because I’d like to hear it again.” Groucho Marx (1890-1977) Comedian and actor Facts tell, while stories sell. Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they…

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August 25, 20062 CommentsSellingBy John Bradley Jackson
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John Bradley Jackson
(951) 268-6613 johnbradleyjackson@gmail.com

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John Bradley Jackson
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