“Money is better than poverty, if only for financial reasons.” Woody Allen, comedian, actor, and director (1935- ) Pricing may be the most important decision that the entrepreneur makes. Often this decision is rushed and done by the seat of the pants. Most entrepreneurs think pricing is easy. Many small businesses use mark-up pricing. Mark-up…
DetailsSome people will tell you that niche marketing can be like jungle warfare and that you must conduct battle like a “guerilla soldier.” You may have heard the term “guerrilla marketing” used by others. Admittedly, this is a powerful image but I believe that this paramilitary characterization puts the focus on the wrong parties: you…
Details“Our value proposition is leveraged on our legacy-system-enabled protocols which provide strategic global connectivity. It is our goal to maximize shareholder value while being proactive, cost efficient, customer-centric, and quality driven.” Huh? What did you say? When I hear words like this my eyes glaze over and I don’t listen. I bet that I am…
Details“An’ it’s all right now, learned my lesson well. You see, ya can’t please everyone, so you got to please yourself” Ricky Nelson, singer (1940-1985) Since most entrepreneurs are the “soul of a business”, writing a personal mission statement is a good first step before you tackle the mission of your business. A personal mission…
Details“If you’ve heard this story before, don’t stop me, because I’d like to hear it again.” Groucho Marx (1890-1977) Comedian and actor Facts tell, while stories sell. Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they…
Details