socially_close_product

Socially Close

$19.95

5 out of 5 based on 4 customer ratings
(4 customer reviews)
  • Frustrated with social media at your small business?

  • Confused by the stampede of new social networks and their ever-changing features?

  • Not getting the return on investment that you expected?

If that sounds familiar, then this is the book for you. For most small businesses, the promise of social media is to get found on the web, build brand awareness, create a dialog, nurture relationships, establish trust, and encourage people to buy your products and services. Making that promise a reality requires a vibrant social media strategy, an intimate knowledge of the brand, and a disciplined social media effort.

The title, “Socially Close”, describes the desired end-game of using social media. With so many choices on the web today, buyers are increasingly sophisticated and need more than a succinct description of your products and services. While it is true that the web provides some customers an auction like atmosphere with low price and quickest delivery, this type of customer relationship is short-lived since there is always a lower price or a quicker lead-time offered by a competitor.

It is my opinion that many customers prefer to establish a trust-based relationship with their providers. The customer who trusts your business is much more likely to do business with you again and to recommend you to others. This is the type of customer that you want to have a close relationship with and keep for the long term. This nurturing of relationships, whether they are new or sustained, is how social media can help the small business.

Unlike the large business which may have substantial resources for managing social media, the small firm may have few resources. Yet, the small firm may receive the best return on investment due to the scaling impact of social media. Thus, social media can greatly accelerate the relationship growth rate between customer and small firm which this book describes as being socially close.

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Product Description

Socially Close: Social Media for Small Business

The customer who trusts you is far more likely to do business with you and to recommend you to others. Social media marketing provides the perfect toolbox for the small business to earn and retain this trusted relationship. Your goal is to be “socially close.”

4 reviews for Socially Close

  1. 5 out of 5

    :

    With the world of social media changing every second, it’s extremely important to find a book that offers expertise and advice with change in mind. John B. Jackson has left no stone unturned in his brilliant book Socially Close. This book is perfect for the new business person, as well as the seasoned entrepreneur. Especially if you are considering hiring a company for social media work, you don’t want to be ripped off by companies that offer such services. You want to be educated, know the terms, and armed with proper knowledge. First step… add Social Close to your aerosol of business reference books. Cheers!
    Rudy Chavarria Jr. Founder/CEO College Web Media

  2. 5 out of 5

    :

    JACKSON HAS DONE IT AGAIN! FORMATTED LIKE HIS “FIRST, BEST or DIFFERENT”, AND HIS “DEJA NEW MARKETING”; “SOCIALLY CLOSE” IS A MUST READ FOR ENTREPRENEURS AND MARKETERS. AS A MARKETING CONSULTANT, I USE JACKSON’S BOOKS AS REFERENCE MANUALS WHILE COACHING CLIENTS. I FREQUENTLY ASK THEM TO BUY THE BOOK TO HELP RAISE THEIR MARKETING I.Q.
    JACKSON’S SCRIPT IS CLEAN, CONCISE AND SPOT ON!

    BOB GODLASKY, SCORE

  3. 5 out of 5

    :

    If you are confused about the “buzz words” around marketing and social media, this guide is a must have. As a small business owner, it is tough to find time to learn new skills. I need a concise, but complete, guide to the issues and ideas. That is what I got from this book and I highly recommend it.

    Andrew Carroll, NCH Wealth Advisers

  4. 5 out of 5

    :

    I have been reading and making notes on “Socially Close: Social Media Marketing for Small Business” and it is helping me to ramp up and improve my online advertising! Just in the last week, I have been making an effort to post regularly and with more of an intent to engage with existing and potential new clients. I have been getting more interaction on my pages, and an increasing “Klout” score! (I didn’t know about “Klout” until reading this book and it is great, especially for determining good post times.)

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