Talk about a high-class problem. You have delivered a specialized solution in a niche market while doing all the right things. What happens? You land an elephant for a customer who has an insatiable appetite for your product or service. By comparison, your other customers look like mice. You hate to admit it, but this…
DetailsWhat promotion strategy should you use: push or pull? The answer might be both. A pull strategy is defined as managing your promotional mix to encourage your customer to demand the product from the distribution channel such as a store or a distributor. The pull is driven by things such as advertising, coupons, or even…
DetailsJust be yourself—-I imagine that you have heard that advice all your life from friends, family, and co-workers. And it is true. This weekend I watched 12 student teams from my New Venture Creation class at CSUF present their business plan concepts to an executive panel made up angel investors, bankers, and entrepreneurs. The small…
Details“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself you will succumb in every battle.” – Sun-Tzu, The Art of…
DetailsA lot of what we do in work and life is truly meaningless. We do these meaningless things because we think that we should do them or we think that we have to do them. But, is this really true? What if we just said no to the useless things and did what really mattered?…
DetailsThese clever words are attributed to Secretary of State Hillary Clinton. I think I understand what she means. It often takes a crisis to get people to take action. People hate to change, but will willingly do so if they have to (but not a day before). You know what I mean. The heart attack…
DetailsOne of my former students, Ali Vaziri, has created an online television show which is part debate, part comic book, and part farce.
Very funny stuff.
This is TV of the future.
Take a look at it at http://www.banterbiscuit.com/
John Bradley Jackson
© Copyright 2009 All rights reserved.
You must know and understand the four dimensions of pricing for a new product or start up: 1. Cost. 2. Customer. 3. Competition. 4. Yourself. Cost drives a lot of pricing decisions, but for the wrong reasons. A typical price strategy is to mark up the estimated cost by some multiple like 3 or 4…
DetailsThe executive summary is a summary of the business plan (including operations, sales and marketing, and finance), but it is also a selling document. This means that you must answer your readers’ questions if you want to sell your business concept. Here is a short list of questions you must answer in your executive summary:…
DetailsWhen establishing the prices for your products or services, don’t fall into the trap of establishing an “across board” price margin for all your products or services. Instead, look at each product individually. Look at this way. You might be able to justify a lower margin for products and services that account for a high…
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