“Perceived Value” pricing is pricing for a product or service at a level that reflects the potential savings, the highest satisfaction level, or the maximum use that a client will receive from the purchase and the use of the product or service. Overall, price is set at the highest level that your target market is…
Details“May you live all the days of your life.” -Jonathan Swift What is your purpose? Stop for a moment and answer that question. I know that sounds pretty heavy and it is. Life is truly short (unless that reincarnation thing is for real). Roll with me for a minute here. Let me submit that we…
DetailsWhile just surviving may be a first priority for many businesses today, the “new normal” in 2010 also presents an unique opportunity for growth and profitability. Businesses with a vision of new growth and profits will need to nurture entrepreneurship and create an environment that offers room for creativity and innovation. Business leadership has the…
DetailsIn America, a kid drops out of high school every 9 seconds…What if they didn’t? This is the compelling question behind award-winning filmmaker Mary Mazzio’s newest project “Ten9Eight”, a thought provoking film which tells the inspirational stories of several inner city teens (of differing race, religion, and ethnicity) from Harlem to Compton and all points…
Details“The faintest writing is stronger than the strongest memory.” – Chinese proverb In the last two years much has been written and commented about Twitter. The thing that we must remember is that Twitter is written. Written words last a long, long time. And, that is the power that Twitter has that other mediums such…
DetailsI just finished my new book “Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More”. It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to my first book, “First, Best, or Different”.…
DetailsI just finished my new book “Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More”. It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to my first book, “First, Best, or Different”.…
DetailsCourtesy of Alex Rutledge, CSUF Entrepreneur. Take a look at this list of trends that are good, bad, or interesting:
John Bradley Jackson
Top Dog
The BirdDog Group
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It is legend that in good times people drink (alcohol) a lot and when times are bad they drink even more. Yet, for the first time in recent memory, alcohol sales dropped in the fourth quarter during the holiday season. According to Jerry Hirsch of the LA Times in the December 25, 2009 issue, preliminary…
DetailsAccording to Startup Nation, “surveys have shown that fewer than 12 percent of all online businesses sell a unique product or service”. Everything else is a commodity with lots of competition. If you disagree with statement, go to eBay and do a search for a made up product. Let’s make up something right now…how about…
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