A Google-dominated World

Google is king. Despite the efforts of other search engines (we’re looking at you, Bing) to sway customers to their side, Google remains the most used search engine. It uses a secret algorithm to determine “relevance”, and where a company appears in Google search engine results has serious implications for a business’s future. In barely…

Details

When Does Self-Promotion Cross the Line?

Self-promotion is tricky.  Whether online or in-person, you want to promote your business or cause, but don’t want to appear annoying or boastful.  When does healthy self-promotion cross the line?  How can you avoid common pitfalls that make you seem big-headed or bothersome? From a personal branding standpoint, the first thing to remember is that…

Details