John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: September 22, 2006

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New Products Should Solve Your Customer’s Problems Not Yours

“We try very genuinely to design products that solve problems. They are not about self-expression. What we are trying to do is design something that when you see it you really wonder if it’s been designed at all because it seems so obvious and so inevitable and so simple.” Jonathan Ive, Apple at the 2006…

September 22, 2006Leave a commentUncategorizedBy John Bradley Jackson
John Bradley Jackson
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