The answer is probably both. Each generation has its own flavor, and while not every person is a carbon copy of the stereotypes associated with their cohort, patterns have nevertheless emerged. In a recent op-ed piece in the New York Times, Bill Keller writes that Baby Boomers (born between 1946 and 1964) have been attacked…
DetailsThe concept of personal space affects nearly every facet of our daily lives. It determines how close we stand to strangers in an elevator, and how long we linger in an embrace with a friend. Personal space is the immediate area surrounding you that you recognize as “your” space. It violates social norms if someone…
DetailsIn the last entry, we talked about how to deal with introverts. Knowing how to customize your own behavior to make others feel more comfortable may seem like a no-brainer, and it can help if you are aware if the other person is an introvert or an extrovert. Extroverts dominate society. The adjectives to describe…
DetailsIt is important to know how to handle people who have different personality types than your own. If you’re like most folks, you probably can sense whether you harbor primarily more introverted or extroverted tendencies. For this blog, we’ll discuss how to deal with introverts. In the follow-up blog, we will talk about how to…
DetailsYou have probably heard the buzz surrounding Pinterest, an image-sharing platform that links products back to their websites. According to Shareaholic, an online sharing service, Pinterest has generated more referral traffic than Twitter, StumbleUpon, Bing, and Google. Back in January, Pinterest first beat Google+, LinkedIn, and YouTube – combined. In February, Pinterest finally beat out…
DetailsWe all feel lonely from time to time. For some people, especially the elderly, this is a real problem with serious health consequences. Increasingly, our society isolates people or people are just choosing to be alone. Older people often have had spouses and friends die or move away. Illness, disability, loss of mobility, lack of…
DetailsIt is important to make your website friendly for social sharing. This means being flawlessly connected to social networking websites, and encouraging social interaction on your website in general. We’ll address both aspects of social optimization and also provide some general tips. Make it easy for users to interact and share through social media: Include…
DetailsIf your goal is to reach as many people in your target demographic as possible, then here’s the bottom line: Know your audience. For many people, this means posting during high-traffic times online. Research firm iMedia Connection says that page views fluctuate based on the time of day. The lowest point is usually in the…
DetailsFrom mouse pads and bottle openers to lip balm and mints, you probably have more promotional products at your home or office than you realize. These useful items quietly advertise their parent company through logos and slogans imprinted on the objects. Traditional promotional products can be effective, and are certainly better than nothing, but think…
DetailsA recent article titled “The Busy Trap” by New York Times columnist Tim Kreider got me thinking about the busyness in my own life and the current state of what I call “new age marketing.” This is a powerful article and it sadly describes my own busyness. Yet, I was not always this busy. I…
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