Let’s Play Good Cop/Bad Cop

A very common and very effective negotiating tactic is called “Good Cop/Bad Cop”. This tactic involves two or more negotiators who work as a team. The good cop seems sympathetic to your interests and tends to be a good listener; additionally, the good cop tends to provide information and often tries to explain the position and interests of his or her team. The good cop seems to value the relationship with you and wants to preserve the relationship for the future.

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Search Engine Optimization

As a “solopreneur” who writes, speaks, coaches, and consults on the subjects of marketing and negotiation, I find myself spending more and more time working on my website since it is my main channel of distribution. My website and this blog help me build my brand with people who don’t me personally. Generally, my website (or my blog) is the first point of contact with my target customer. The challenge on the internet or in the blogoshere is how to be found.

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