John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Customers Remember Good Sales People

Years ago a very wise sales manager asked me, “What is the single most important factor in selling?” Dumbfounded by the question, I sat in awkward silence. Sensing my quandary, he answered his own query with two simple words, “Being remembered”. I quickly nodded yes, but I did not really know what he meant.

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April 30, 2007Leave a commentAdvertising, Branding, Sales Management, SellingBy John Bradley Jackson

Are They Telling Me the Truth?

Sometimes negotiators don’t tell the truth and it is up to you to figure that out or catch them at their game. Candidly, some people are very good at concealing the truth, but typically there are cues to determine if the other party is bluffing or lying outright. Yet, we get conned all the time.

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April 23, 2007Leave a commentAdvertising, BrandingBy John Bradley Jackson

Marketing Strategy: Change Before You Have To

Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.

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April 22, 2007Leave a commentStrategyBy John Bradley Jackson

Innovation in Niche Markets

Innovation is the mainstay of niche marketing, yet your customer may not be able tell you what they will need in the future. And this makes sense if you think about it.

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April 20, 20073 CommentsMarket Research, StrategyBy John Bradley Jackson

Keep in Touch with Direct Mail

It is sales legend that it costs far less money to keep an existing customer than it does to find a new one. Customers that have bought from you in the past are likely to buy again and represent your best leads. Thus, staying in touch with these folks is a must do for any business and direct mail is one of the best ways stay in contact.

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April 19, 2007Leave a commentDirect MailBy John Bradley Jackson

Increase Sales with Reference Accounts

If you ranked all the tools in the marketing tool bag, which include product promotion, pricing, advertising, personal selling, and public relations, you will find that reference accounts top the list in effectiveness. Reference accounts are the most believed and trusted form of marketing. Let your happy clients do your selling for you.

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April 12, 2007Leave a commentSellingBy John Bradley Jackson

What Does Your Best Customer Look Like?

So, what does the “best” customer look like? One way to determine which customer/s are best is by creating what I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business.

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April 9, 2007Leave a commentStrategyBy John Bradley Jackson

Viral Marketing Sends a Message

Also known as word-of-mouth marketing, viral marketing is a marketing technique that depends on people passing along a marketing message to others. This typically refers to the forwarding of advertising or promotional messages through email.

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April 8, 2007Leave a commentViral MarketingBy John Bradley Jackson

How Search Engines Work

Search engines enable your customers to find you on the web. But, how do they do that and what is important to them?

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April 6, 2007Leave a commentSearch Engine OptimizationBy John Bradley Jackson

Pricing for Entrepreneurs

Pricing may be the most important decision that the entrepreneur makes. Often this decision is rushed and done by the seat of the pants. Most entrepreneurs think pricing is easy.

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April 3, 20072 CommentsPricingBy John Bradley Jackson
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(951) 268-6613 johnbradleyjackson@gmail.com

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