People prefer blogs over books. While there may be many different reasons for this preference, my guess is that the most important blog characteristic is that most blogs are short — probably less than 500 words. Shorter is better. First, let’s examine books. According to an Associated Press Poll and The Washington Post, “One in…Details
As you know, the recession has taken its toll on workers. Those who remain employed are openly unhappy about things. A recent study found that 71% of employees intend to find a new job when the market turns around. Sales people are no exception. Of all the job categories, sales reps are under the most…Details
Social media is, at its essence, about connecting with people. Unfortunately, too many individuals and companies believe that social media is about reaching people, or, to put it in the proper web 2.0 vernacular, spamming. Everyone knows a spammer when they see one and they will usually ignore what the spammer has to say, so I’ll continue my focus on connections.
There are things that are very important about your life – family, religion, work, hobbies – and this is why social media is the evolution in communication that it is. Before the advent of all the different social media avenues we have today (cell phones, Twitter, Facebook, YouTube, blogs, forums, and all the rest) we talked to people directly. Which is fine and is still an extremely important part of everyday life. But now we can communicate with billions of people with a couple clicks of the mouse.
This astonishing evolution of technology makes it possible for anyone to have direct access to those who have the best knowledge on just about every subject available. Granted, there is a lot of static in the social web but, in general, most people try to be as genuine on the Internet as they are in real life. When you are considering a venture into the social media world you need to understand this.
If you are under the impression that social media is something to be gamed then you will most certainly fail at creating any kind of long lasting relationships. Maybe you will be able to finagle some new business this way but, rest assured, if your product is subpar or your clients figure out that you are nothing more than a charlatan you will eventually fail.
On the other hand, if your product is good and people trust you then great things can happen. Chic fil-A, Dell, and Zappos are all great examples of how proper use of social media can improve a business. Small companies are using social media to achieve great results as well.
Using social media is not easy nor is it free. To be effective you will need to spend a good amount of your time on it but, to put it bluntly, you don’t really have a choice anymore.
Every time a customer leaves your store they may very well log onto Yelp and post a positive or negative review of your company. At a minimum you need to have mechanisms in place for monitoring what is said about you and your company online. If you don’t you will lose control of your brand and you will have no input into what others think about you or your company.
What’s your holdup? Get active online and make things happen!Details
Google is the big dog of search on the web. No other firm really counts. Here is why. ComScore, a leading score keeper on the web, just released its tabulation of the U.S. search marketplace. According to ComScore, “In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting for 64.9 percent search…Details
As many of you know, I have been a big fan of article marketing as a way to position yourself as a thought leader while creating some great publicity. I softened this position about a year ago when Google started making deductions to site rank for duplicate content. In the old days (about two years…Details
The Lakota Sioux have a saying that reads “Mitakuye Oyasin”. It means we are all related or come from the same place. This infers that everyone deserves respect and we that we need to be truthful with each other. Tell people the truth and you will get what you want. Exaggerate, lie, fib, or try…Details
“If current life expectancy trends continue, more than half of babies born in rich nations since 2000 will live to 100 years of age, and they’ll have less disability than elderly people in previous generations. That’s the conclusion of researchers who found that increases in life expectancy evident in rich nations since 1840 show no…Details
LONDON, England (CNN) — Demand for the world’s largest, most expensive yachts is on the rise ahead of the Monaco Yacht Show this week. “We’ve gotten the strongest forward order book that we’ve ever had. It’s the best outlook we’ve ever had since we’ve started the company,” said Toby Allies, Sales and Marketing Director for…Details
“Every leader should routinely keep a substantial portion of his or her time—I would say as much as 50 percent—unscheduled. … Only when you have substantial unscheduled time will you have the space to reflect on what you are doing, learn from experience, and recover from your inevitable mistakes. Leaders without such free time end…Details