Public Relations 101: First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat the PR spinning until everyone forgets that the plane was not supposed to crash in the first place. Delta Flight…Details
Business plans are great but many potential investors don’t read the whole plan. Many choose to read the executive summary and scan the rest of the plan. If that is the case, then your executive summary needs to tell whole story. As simple as it sounds, the executive summary is a summary of the business…Details
The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion. • Product is the goods, services, or solutions that the provider delivers. This is really the end game for the entrepreneur since it is all about the…Details
1 Out 3 Minutes on the Web is on Facebook. Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us.
Don’t believe me? Read on. Check out the blog on my new book website www.dejanewmarketing.com.
John Bradley Jackson
© Copyright 2010
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Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us. Don’t believe me? Read on. Market research firm Morpace says, “U.S. Facebook users are on the (Facebook) site for 1 of every 3 minutes of time spent online. Users 18 to 34 years old spend…Details
Why Do You Exist? Now that is a heavy question, is it not? Yet, there must be some reason that you are here on this planet at this time. This type of question can motivate some to study philosophy and others to enter the seminary. Or, you could consider good old fashioned denial and avoidance…Details
American use of land line phones and television is significantly down from previous years. According to Pew Research Center, only 74% of U.S. households have a land line phone in 2009, down from over 97% in 2001. This contrasts to 82% of Americans who now carry cell phones, which is up over 53% since 2000.…Details
Deja New Marketing author John Bradley Jackson moderated a panel on August 4, 2010 called “Social Media As a Revenue Generator.” The panel discussed the use of social media by small to medium size firms as a tool to enrich relationships on the web. The event included keynote speaker Kogi Group founder and CEO Mark…Details
Research indicates that mobile devices are being adopted at a rate of 3-4 times that of PCs globally. What’s the big deal you ask? In a nutshell, we are witnessing a disruptive technology on a global scale. An edge that developed countries have held for the past decade (or longer) has been the ownership and…Details
Many people in their 20s are now choosing a slower path to adulthood by postponing marriage, careers, mortgages, and babies. Instead, they are choosing to remain single, stay in school, travel more, and rent. A Clark University reports that, “One-third of people in their 20s move to a new residence every year. Forty percent move…Details