Even if you have never heard the term “promotional product”, you have undoubtedly used them. Promotional products usually have a company’s logo on it. Traditional promotional products include pens, T-shirts, USB drives, coffee mugs, refrigerator magnets, and more. Notice that all these items are cheap to purchase and distribute, but are they are all items…
DetailsThe short answer: not very long at all. When you post a link or something else online, you have probably noticed that people will “Like” or comment mostly within the first few hours after posting. After a couple of days, the post is all but forgotten, and the chances of anyone noticing it then are…
DetailsMy spam filter let an e-mail from am “unknown sender” named Jesus get through to my mail box today. My first reaction was to immediately delete it or hit the spam key, but instead I opened it. I thought to myself, “What if…?” What if the “big guy” had something to tell me? Would he…
DetailsContrary to popular opinion, large e-mail databases are typically not better. Often large databases will include “dead” e-mail addresses which exaggerate the “monetary value” of the list. It makes good business sense to cull your list regularly. This includes a prompt management of “opt-out requests” which are people who are not receiving value from the…
DetailsA highly effective marketing technique used by successful e-mail marketers is to personalize the e-mail letter. This personalization can be accomplished in many ways. One way to personalize an e-mail letter is to use the recipient’s organization logo or web site. The purpose of a personalized image is to provide a familiar frame of reference…
DetailsFor many e-mail and web marketers the youth market represents a major financial opportunity. Yet, the legal risks are high. The website “Xanga” was recently fined $1 Million for COPPA violations, for repeatedly allowing children under 13 to sign up for the service without getting their parent’s consent. The Children’s Online Privacy Protection Act of…
DetailsWriting great e-mail marketing copy is hard work. You can always outsource it to a professional copywriter, but you will discover that the good ones are already booked and that they are very expensive. If your budget dictates doing this writing in-house, here are a few ideas, in no particular order. Great writing requires great…
DetailsTrust is hard to define, but we know it when we see it or feel it. And this is particularly true with e-mail marketing. The truest measure of trust in commercial e-mail marketing may be the “reputation score” which is calculated by all the individual ISPs. A reputation score is a complex algorithm used by…
DetailsWe all like to feel appreciated. Think of the last time someone did something unexpectedly nice for you, “just because”. It probably made you feel great. And here’s a secret: it made the other person feel good, too! So, want to feel terrific while simultaneously making someone else’s day? Here are ____ inexpensive (or free!)…
DetailsThe quest for happiness dogs many of us. We read books and blogs, take pills, do yoga, and drink alcohol, all in an attempt to reach that elusive state of contentment that we label as “happiness”. But happiness is fleeting, and you can’t force yourself to be happy. Is it futile to pursue happiness? Yes…
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