Customer service reps need to maintain their cool even when customers push all their buttons. Keeping cool is a matter of keeping your self control while helping customers get through their rants. Here are a few ideas on how to maintain your composure when the heat is on. Be sure to breath. Silly as it…
DetailsGift giving practices vary from industry to industry, but an appropriate gift is a great way to say thank you and can help solidify a relationship between customer and provider. The operative word is “appropriate”. Appropriate gift giving has these key elements: 1. The gift is well timed. 2. The gift is meaningful or relevant…
DetailsGreen marketing. What is it really? The best definition that I have found reads as follows—green marketing is the marketing of products and services described as being “environmentally safe”. Still this is a pretty vague definition. To be green denotes that the offering is good for the environment or at least does not harm it.…
DetailsSo what is the difference between paid inclusion and pay per click advertising ? First, let’s agree to a few definitions. Paid inclusion is a search engine marketing product where the search engine company charges fees related to the inclusion of websites in their search index. Let’s new say you launch a new website and…
Details“One evening an old Cherokee told his grandson about a battle that goes on inside people. He said, ‘My son, the battle is between two ‘wolves’ inside us all. One is Evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego. The other is…
DetailsE-mails dominate B2B communication. E-mail volume dwarfs that of the telephone, fax, and direct mailer. If you are like me, you are getting dozens if not hundreds of e-mail messages a day; most are spam and are deleted. The rest are scanned or put aside to be read later. The truth is most don’t get…
DetailsAs mentioned in my previous blog entry, my Google Adwords campaign was suspended because of “malware”. Additionally, my blog URL was flagged as potentially harmful to visitors. All in all, not the marketing message that I want send. After nearly two weeks of back and forth with Google and my web designer, we found “tracker…
DetailsIf you are a frequent reader of my blog, you know that I am a big fan of Google AdWords and the other varieties of pay per click advertising. In fact, some of you reading this blog right now came to my site from such an internet advertisement. While internet advertising is the rage right…
DetailsIn the ancient Greek poem “The Odyssey,” the story’s hero, Odysseus, tells the Cyclops that his name is “Nobody.” When Odysseus instructs his men to drive a fiery iron spit into the monster’s single eye, the Cyclops yells out in vain, “Friends, Nobody is killing me now,” so no one comes to help. This action-adventure…
DetailsInternet advertising is growing three times as fast as the other methods. Marketers spent $21 billion on search marketing in 2007. It is forecasted to reach $31.3 billion by 2011 according to International Data Corporation. In 2000, internet advertising revenues were effectively zero! While internet advertising is still relatively new, companies can successfully implement an…
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