YouTube has gone mainstream. Need some evidence? Pope Benedict XVI launched his own channel on YouTube. Supposedly this was done so the Catholic Church could connect with a younger audience. The church recognizes that the future rests on the shoulders of the younger generation. Church elders have been painfully aware of a disconnect with their…
DetailsI normally avoid including myself or my personal travails in my blog, since my blog is not about me. Rather, my blog content is about what matters to you. But, I had a concussion a few weeks ago and it really shook things up—literally. OK. Here is the story. I was in the local mountains…
DetailsUndoubtedly, pricing an offering is one of the more important decisions that an entrepreneur makes, yet it is my observation that it seldom gets much thought. Pricing decisions are often emotionally based and made quickly, while prices are long lived (like it or not). The market can dictate a price point or price range for…
DetailsEarlier this year blog tracker Technorati estimated that there were 112.8 million active English language blogs. They also believe that there already 75 million Chinese language blogs. Of course, this begs a few questions. Are there too many blogs? Who really needs this much information? Who is reading this stuff? Why blog? These questions hit…
DetailsThis is a re-issue of a previous blog by request: It seems that we live in a thankless world and this void seems most pronounced in day-to-day business. The ever increasing pace of commerce in the new millennium seems to leave little time for a thank you or even common courtesy. Global competitiveness seems to…
DetailsHave you ever confronted a barrier or a problem that stopped you from going forward with your goals and objectives? Maybe it was because you did not have the support from your friends or family. Or, the task itself just seemed insurmountable. Whatever the barrier, it was big enough to stop you in your tracks.…
DetailsFirst movers get all the rewards or so says says the marketing myth. Don’t get me wrong. Being first can be a wonderful thing, until the other guys find out about what you are doing. It is my observation that the rewards are seldom there for the first to market. Presuming the market is big…
DetailsMost of the successful small firms that I have studied have successfully positioned themselves in a market segment where they have little significant competition. This allows room for a decent profit margin and focuses the firm’s efforts on pleasing the customer, while not on worrying about what the competition will do next. While this is…
DetailsThe bad news is everywhere. The stock market leaps up and down bouncing along a never ending trough. Layoffs are forecast. The big three auto makers need billions to get through the next quarter. CNN trumpets the word depression seemingly for its shock value. After a while you cannot help but believe we are on…
DetailsYou know it’s a tough market when the marketing and sales staff spends an inordinate amount of time managing collections. With cash so important during hard times, it can be a virtual tug-of-war with your customers to get the cash which is due and payable. Here are few thoughts on how to manage your accounts…
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