Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and relatively easy (OK, it does take some time and a few brain cells). If you are not familiar with article marketing, it is the…
DetailsSimply put, a market is a group of buyers that are willing and able to buy your product or solution. A market is made up sub-markets or “market segments”; market segments are groups of potential buyers who have similar wants, needs, experiences, or problems. In fact, a wise man once said, “There is no market;…
DetailsYour latest e-mail campaign was supposed to create new leads for the sales team. Sadly, most of the recipients greeted your e-mails with the delete key. All they saw was another piece of spam. If this sounds familiar, you are not alone since most e-mail campaigns struggle to be read by the intended recipients. While…
DetailsEverything is online. If this is not the case for your business, it probably means you are going out of business. Since you are reading this blog, you are probably on the right track. Here is my story. Call it mid-life crisis, but a few months ago I was desperate for a red Corvette. The…
DetailsViral marketing is very hip and everyone says that it works. Yet, my experience is that few people can define what viral marketing really is or give tangible examples other than to say, “Like YouTube”. So, let me take a crack at it. Viral marketing is not new. In fact, it has been around for…
Details“Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs” (Reuters Online 10/12/07). Online advertising has come of age. It was only in the year 2000 that online advertising expenditures were too small to measure.…
DetailsIt was not that long ago when formal business letters were the primary selling tool for B2B selling. The customer would say, “Send me a proposal” and sales people would willingly oblige with a multiple page letter, stamped, sealed, and delivered by the U.S. Postal Service. E-mail has changed the landscape and the formal business…
DetailsThe following is guest blog contribution by my friend Bonni Montevecchi of The Celebration Station Seminars: How are your written and verbal communication skills? How often have you been asked that during a job interview? How often have you asked someone else? Or, better yet, how often have you said, “I have excellent verbal and…
DetailsYour brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be the hardest thing to do. With that said, the biggest internal challenge for a brand is with people and discipline. Unfortunately, as your…
DetailsBlogging is easy. If you are frequent reader of this blog, you know that that I am a big believer in this dynamic method of communication; it is a great way to create a personal dialog with your customers and prospects (and whoever else reads it). A side benefit of a blog is that it…
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