Most of us have heard of SEO and know that it’s important if you have a website, but few truly understand how SEO, or “search engine optimization” really works. Let’s de-mystify the elusive process of SEO. The goal of SEO is to promote a website through the use of powerful search engines like Google, Yahoo!,…
DetailsThe desire to show our appreciation spans across all cultures and countries. The phrase “thank you”, in its various forms, is a universal way of showing our gratitude. Yet perhaps because we use this phrase so often in our daily lives, we may forget just how important and powerful of a tool it is, both…
DetailsMany brands come and go, and a few even stand the test of time. An even smaller number are among those that customers truly consider to be trustworthy. Why do we trust certain brands, and distrust others? It boils down to whether we perceive the company acts in our best interest, or in theirs. An…
Details“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou We all know it feels great to know we’re valued, but how often do we remember to tell others that we appreciate them in return? To energize yourself…
DetailsIn an age when we pride ourselves on making rational, well thought-out decisions, maybe we should trust our gut more often. If we dwell too much on issues, we lose the clarity that our emotions offer when presented with a decision. Studies have shown that quick decisions are usually smarter than those given a lot…
DetailsLying is an inextricable part of the human experience. When Grandma gives you a horrendously ugly sweater for Christmas, you can’t possibly say you don’t like it or you risk hurting a nice lady’s feelings. Why do you not just say the truth? Research suggests that many of us lie frequently without even thinking about…
DetailsThere are countless folks posting web copy on the internet these days, and it may seem daunting to create unique, compelling content that’s truly readable. The following tips will help jumpstart your web copy pursuits. These tips will help you create web copy that captures your target audience’s attention and gives them what they want…
DetailsThere are some who believe that social media is the root of all evil, or at the very least it is making us dumber. Whether you love to tweet, post, and blog or dislike social media altogether, it is undeniable that it has taken the world by storm. Rapid social changes are occurring right before…
DetailsPositioning is about strategically marketing yourself so that you fulfill a perceived need in someone else’s mind. Jack Trout pioneered the concept back in 1969, and has been writing about it ever since. Positioning is about finding the most advantageous position against your enemy. It’s how you differentiate yourself in your customer’s mind. Positioning is…
DetailsA value proposition states why a customer should pay money for your product and service. Therefore, in order to define a value proposition for your product or service, it is important to get inside the minds of your intended customers. Value propositions are a promise of value to your customers. This promise is based on…
Details