Listen to the radio (recorded) interview with the Deja New Marketing Author, John Bradley Jackson, and Aaron Barkenhagen of Bootleggers Brewery. Aaron is a former student of Jackson who has launched a microbrewery in Fullerton, California. This interview was hosted by Theresa Harvey of the Fullerton Chamber of Commerce. Issues addressed include: • What it…
DetailsListen to the radio (recorded) interview with the Top Dog from The BirdDog Group, John Bradley Jackson, with Aaron Barkenhagen of Bootleggers Brewery. Aaron is a former student of Jackson who has launched a microbrewery in Fullerton, California. This interview was hosted by Theresa Harvey of the Fullerton Chamber of Commerce. Issues addressed include: •…
DetailsPersonal mantras say how you are different. A mantra is a religious prayer or mystical phrase or poem that instills concentration when repeated and is used for meditation and prayer. The key is to focus on the mantra and to block out everything else. A personal mantra is three to five words that describe how…
DetailsMost of us have learned to rely on our first impressions or gut instincts when we met someone new. Surprisingly, that brief first encounter can give you enough information to make a judgment about another person. On the spot we can decide if we like or dislike that person. It has been speculated that we…
DetailsThe entrepreneur who finds a customer segment that has been under served or overlooked can earn extraordinary rewards. Niche marketing requires that you focus on customers who cannot get what they want or need from their existing providers. For various reasons, mainstream firms will often innocently overlook or deliberately pass over customers with special needs;…
DetailsWhile everyone wants more or better, the key to getting what you want in a negotiation is to make sure the other party is also getting what they want. That means that you need to understand the true motivation of the other party. Understanding the other party’s true motivation is not hard. Sometimes, all you…
DetailsMobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for 2010. * Number of Mobile Phone Users (13+): 228M * Percentage of U.S. Mobile Subscribers with Smartphones: 31% * Number of mobile phone web users: 83.2M Why this matters is pretty…
DetailsMy new book called Deja New Marketing is now available as an ebook on Amazon. Here is a synopsis of the book: Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you?…
DetailsE-books are now the preferred choice of book buyers. This conversion from print to digital is changing the business models of the book publisher and of the book retailer. And, dare I say, the authors must change with them. Just this week book retailer Barnes & Noble sold more e-books than printed books. In fact,…
DetailsOur aging population is creating some very exciting opportunities for new ventures and existing companies. These “old” folks have money, expect to live longer than the previous generation, and have some special needs which progressive marketers can provide. Here are facts about aging: – The nation’s population of people 65 and older are expected to…
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