Price skimming is a pricing strategy which utilizes a high price for a brief period of time; this type of pricing is generally used with the introduction of a new product. The purpose of this pricing strategy is to “skim” the profits before the competition enters the market. When TiVo launched its early DVR products…
DetailsIf you deal with difficult or angry customers on the phone, you know that the biggest problem is that they tend to go on and on, don’t listen, and dominate the conversation, which means you can’t get a word in edgewise. This consumes lots of time, and of course, it’s hard to help a customer…
DetailsPay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser’s website. Advertisers bid on keywords or terms that they believe that their target customers use to find information on products or services. When…
DetailsA prime objective of a public relations effort is to secure an interview on radio. While these opportunities can be stressful, I find that preparation is the key. “This President is going to lead us out of this recovery”, said Dan Quayle, Vice President of the United States in response to a simple question by…
DetailsYour website must be usable and friendly while helping the visitor get what they want whether it is information, entertainment, or to solve a problem. This is the value proposition of your website—to immediately give the visitor what they want. Anything less and the visitor will just click away never to return again. Start by…
DetailsMy fifteen year old daughter asked me yesterday, “Dad, can we trade in Tara for a new puppy? We can sell her on eBay.” Tara is our eight year-old, slightly annoying, yellow lab. I was aghast at the suggestion. How could my daughter even consider trading in the old dog for a new puppy? Welcome…
DetailsAccording to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages of a search, you won’t be found.…
DetailsUnlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action for a product, service, or event. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get…
DetailsA study by Yahoo! and Starcom/Mediavest Group offers some interesting insights about women and how they interact with the web. The survey interviewed 1199 women about how they use the Internet. Here are a few of the findings: • The Internet is the preferred media among women and is the 4th most time intensive activity…
Details