John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Skimming: A Pricing Strategy For New Products

Price skimming is a pricing strategy which utilizes a high price for a brief period of time; this type of pricing is generally used with the introduction of a new product. The purpose of this pricing strategy is to “skim” the profits before the competition enters the market. When TiVo launched its early DVR products…

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April 29, 2008Leave a commentPricingBy John Bradley Jackson

Thanks

It is hard to believe, but my book “First, Best, or Different” was published a year ago. To say the least, it has exceeded my wildest expectations. Sincere thanks to everyone who bought the book. It means a lot to me. I have an idea. How about you share it with a friend? I wrote…

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April 27, 2008Leave a commentCause MarketingBy John Bradley Jackson

Handling Difficult or Angry People on the Phone

If you deal with difficult or angry customers on the phone, you know that the biggest problem is that they tend to go on and on, don’t listen, and dominate the conversation, which means you can’t get a word in edgewise. This consumes lots of time, and of course, it’s hard to help a customer…

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April 14, 20082 CommentsSellingBy John Bradley Jackson

Pay Per Click Advertising 101

Pay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser’s website. Advertisers bid on keywords or terms that they believe that their target customers use to find information on products or services. When…

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April 14, 2008Leave a commentAdvertising, Search Engine OptimizationBy John Bradley Jackson

Radio Interviews

A prime objective of a public relations effort is to secure an interview on radio. While these opportunities can be stressful, I find that preparation is the key. “This President is going to lead us out of this recovery”, said Dan Quayle, Vice President of the United States in response to a simple question by…

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April 8, 2008Leave a commentPublic RelationsBy John Bradley Jackson

Optimize Your Website

Your website must be usable and friendly while helping the visitor get what they want whether it is information, entertainment, or to solve a problem. This is the value proposition of your website—to immediately give the visitor what they want. Anything less and the visitor will just click away never to return again. Start by…

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April 7, 2008Leave a commentWebsitesBy John Bradley Jackson

The New Auction Culture

My fifteen year old daughter asked me yesterday, “Dad, can we trade in Tara for a new puppy? We can sell her on eBay.” Tara is our eight year-old, slightly annoying, yellow lab. I was aghast at the suggestion. How could my daughter even consider trading in the old dog for a new puppy? Welcome…

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April 3, 20082 CommentsSegmentationBy John Bradley Jackson

How to Drive Traffic to Your Website

According to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages of a search, you won’t be found.…

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March 26, 20084 CommentsSearch Engine Optimization, WebsitesBy John Bradley Jackson

Product Promotion

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action for a product, service, or event. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get…

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March 25, 20084 CommentsProduct PromotionBy John Bradley Jackson

Women on the Web

A study by Yahoo! and Starcom/Mediavest Group offers some interesting insights about women and how they interact with the web. The survey interviewed 1199 women about how they use the Internet. Here are a few of the findings: • The Internet is the preferred media among women and is the 4th most time intensive activity…

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March 24, 2008Leave a commentSegmentation, WomenBy John Bradley Jackson
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