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John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Market Research Methods at Small Companies

Market research can be one the best uses of funds at a small firm, but, typically it seldom gets done. The reasons include lack of funds, little or no experience with market research, no time to do the research, and often the autocratic styles of entrepreneurs don’t allow for third party feedback. There are many…

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November 6, 2007Leave a commentMarket ResearchBy John Bradley Jackson

Green: Marketing Mega Trend of the Decade

The marketing mega trend of the decade is unquestionably the need to be “green”. Call it what you like: clean-tech, low carbon footprint, environmentally conscious, eco-friendly, the impact of global warning, or just common sense. It’s for real and it represents a major marketing opportunity, while some might say it will be a political necessity.…

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November 5, 20072 CommentsStrategyBy John Bradley Jackson

Reference Accounts Sell For You

Satisfied customers are great, but they can still be teased by a competitor’s lower price or product features. Loyal customers are not swayed by the sweet talk from your competitor since they are committed to doing business with you. The acid test for loyalty is referrals. If your customer refers you to their friends and…

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November 2, 2007Leave a commentCustomer SatisfactionBy John Bradley Jackson

Creating Innovative Products

Creating innovative products can come via sheer serendipity, but most of the time they are the result of hard work and taking deliberate steps in an innovation process. Here are the basics steps for inventing new products: Awareness: A problem, idea, or random thought jumps up and bites you and it makes you think to…

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November 1, 2007Leave a commentNew Product DevelopmentBy John Bradley Jackson

Product Promotion Says Buy Now

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get the product in front of the…

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October 30, 2007Leave a commentProduct PromotionBy John Bradley Jackson

Seven Habits of Superior Negotiators

Superior negotiators come in all genders, shapes, and sizes, but they tend to have a few things in common. Here is my list of the seven habits of superior negotiators: 1. A superior negotiator is always prepared. Abraham Lincoln said, “If I had eight hours to chop down a tree, I’d spend six hours sharpening…

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October 29, 20072 CommentsNegotiationBy John Bradley Jackson

Long Tail Marketing

Chris Anderson’s business bestseller, The Long Tail, is widely quoted and the term “long tail marketing” is now as ubiquitous as sustainable competitive advantage, value proposition, and the other business clichés. With this cliché status, the term gets abused and misused. What Anderson meant is that there is a new economy that provides an economic…

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October 25, 2007Leave a commentSegmentation, StrategyBy John Bradley Jackson

Create Website Traffic with Article Marketing

Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and relatively easy (OK, it does take some time and a few brain cells). If you are not familiar with article marketing, it is the…

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October 24, 2007Leave a commentArticle Marketing, Search Engine Optimization, WebsitesBy John Bradley Jackson

Know Your Target Market

Simply put, a market is a group of buyers that are willing and able to buy your product or solution. A market is made up sub-markets or “market segments”; market segments are groups of potential buyers who have similar wants, needs, experiences, or problems. In fact, a wise man once said, “There is no market;…

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October 23, 2007Leave a commentNiche Market Profiles, Segmentation, StrategyBy John Bradley Jackson

E-mail Campaign or Just More Spam?

Your latest e-mail campaign was supposed to create new leads for the sales team. Sadly, most of the recipients greeted your e-mails with the delete key. All they saw was another piece of spam. If this sounds familiar, you are not alone since most e-mail campaigns struggle to be read by the intended recipients. While…

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October 22, 2007Leave a commentEmail Marketing, Marketing Communications, SellingBy John Bradley Jackson
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John Bradley Jackson
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  • Home
  • About
  • Books
    • First, Best, or Different
    • Déjà NEW Marketing
    • Socially Close
    • Your Entrepreneurial Journey
  • Resources
  • Blog
  • Speaking
  • Coaching
  • Consulting
  • Contact
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