Direct-to-Door Advertising

Consumers are flooded with advertising messages. It is estimated that the average American sees over 3,000 advertising messages a day. These messages come in all forms: e-mail, newspaper, direct mail, web advertising, radio, TV, and others. Increasingly these traditional advertising methods are loosing effectiveness. Yet, direct-to-door advertising seems to be increasing in effectiveness when marketing…

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Professor Applauds “First, Best, or Different”

“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.” Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State…

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Nurturing Relationships With Social Media

Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.

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