The ubiquitous business card is a critical tool for communicating your brand. Make sure it reflects your image and that you maximize its usefulness. Here are 12 tips for better business cards: 1. Print the card using color. Study after study shows that color printing significantly impacts the readers’ ability to notice and remember. 2. …Details
Here is a blog written by Dr. Stephen Duarte: There is no question that the economic conditions have affected your revenue generating potential. The tendency is to get tougher on the sales force when revenue heads south, but you might want to rethink that strategy. Pressure is met with resistance! The more pressure you apply…Details
Consumers are flooded with advertising messages. It is estimated that the average American sees over 3,000 advertising messages a day. These messages come in all forms: e-mail, newspaper, direct mail, web advertising, radio, TV, and others. Increasingly these traditional advertising methods are loosing effectiveness. Yet, direct-to-door advertising seems to be increasing in effectiveness when marketing…Details
“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.” Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State…Details
“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” Charles R. Swindoll Opportunity is everywhere, but we have been trained since childhood to say “no” or to look the other way. All our lives we have been taught to fear the unknown, to avoid strangers, and to play it…Details
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Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.Details
Public Relations 101: Class is in session. First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat as necessary until everyone forgets that the plane was not supposed to crash in the first…Details