Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.
DetailsWhen I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you about my own blogging story.
DetailsEscalation is a dirty trick played when one party has leverage or when there is still money on the table. Essentially, escalation is when a deal is almost done and one of the parties reopens the negotiation with a demand for one more concession.
DetailsIf you put your proposal or ideas in writing, people will find them to be more believable. A proposal or idea, when presented in a written document, demonstrates to the other party that you have carefully weighed the options and have come to a decision.
DetailsWith increasing frequency, the technology crowd has liberally branded new products as
“disruptive technologies”. I think it fair to say that most of these new offerings are not disruptive or even interesting, for that matter. They are new products, short and simple.
Pay-per-click advertising has taken the web by storm and for good reason. You have seen thousands of these ads on the right side of a Google search; the ads scream for you to click on them for more information. It may seem like you ignore them, but statistically they are one of the best and cheapest ways to advertise on the web.
DetailsCompanies have four basic options for an overall brand strategy: multi-product branding, sub-branding, multi-branding, and private branding. Each has its merits, so let’s review them.
DetailsCreating a successful brand in the marketplace is very hard work and costs a lot of money. This is particularly true for consumer products where it takes millions of contacts to sell thousands of products. This is also true for the crowded B2B space where building brand awareness is getting tougher with global competitors coming out of the woodwork.
DetailsPR is very hard work and publicity is very hard won. One way to approach your PR effort is to put your self in the editor’s or reporter’s shoes. They have really hard jobs, too. They are bombarded daily with press releases and phone calls from well meaning entrepreneurs who just want a little publicity. And, they are numb from it all.
DetailsAnother aggressive negotiation tactic or dirty trick that is played more often than you think is the intentional mistake. Usually it comes in the form of a proposal which has an error in your favor; it is a deliberate trick to get you to agree now. Examples could include a pricing error, the sales tax omitted, or a quantity mistake.
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