Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.Details
With increasing frequency, the technology crowd has liberally branded new products as
“disruptive technologies”. I think it fair to say that most of these new offerings are not disruptive or even interesting, for that matter. They are new products, short and simple.
Pay-per-click advertising has taken the web by storm and for good reason. You have seen thousands of these ads on the right side of a Google search; the ads scream for you to click on them for more information. It may seem like you ignore them, but statistically they are one of the best and cheapest ways to advertise on the web.Details
Creating a successful brand in the marketplace is very hard work and costs a lot of money. This is particularly true for consumer products where it takes millions of contacts to sell thousands of products. This is also true for the crowded B2B space where building brand awareness is getting tougher with global competitors coming out of the woodwork.Details
PR is very hard work and publicity is very hard won. One way to approach your PR effort is to put your self in the editor’s or reporter’s shoes. They have really hard jobs, too. They are bombarded daily with press releases and phone calls from well meaning entrepreneurs who just want a little publicity. And, they are numb from it all.Details
Another aggressive negotiation tactic or dirty trick that is played more often than you think is the intentional mistake. Usually it comes in the form of a proposal which has an error in your favor; it is a deliberate trick to get you to agree now. Examples could include a pricing error, the sales tax omitted, or a quantity mistake.Details