The Beta Buzz

Take a quick tour of the new and trendy websites on the internet and you will find the frequent and liberal use of the word “Beta”. In most cases, the word Beta is used almost like a tagline under the company or product name to signify that this offering is new, cool, or different. The purpose is to create a “buzz” or the perception of leadership for an offering.

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Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.

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