John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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A Couple More Things about Blogging

Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.

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March 13, 2007Leave a commentBlogging, Branding, Viral MarketingBy John Bradley Jackson

Why You May Want to Blog

When I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you about my own blogging story.

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March 12, 20074 CommentsArticle Marketing, Blogging, Marketing Communications, UncategorizedBy John Bradley Jackson

Escalation: There is Never Enough

Escalation is a dirty trick played when one party has leverage or when there is still money on the table. Essentially, escalation is when a deal is almost done and one of the parties reopens the negotiation with a demand for one more concession.

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March 9, 2007Leave a commentNegotiation, Sales Management, SellingBy John Bradley Jackson

Put It in Writing

If you put your proposal or ideas in writing, people will find them to be more believable. A proposal or idea, when presented in a written document, demonstrates to the other party that you have carefully weighed the options and have come to a decision.

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March 8, 2007Leave a commentNegotiation, Sales Management, SellingBy John Bradley Jackson

Have You Heard About My Disruptive Technology?

With increasing frequency, the technology crowd has liberally branded new products as
“disruptive technologies”. I think it fair to say that most of these new offerings are not disruptive or even interesting, for that matter. They are new products, short and simple.

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March 7, 2007Leave a commentAdvertising, Branding, StrategyBy John Bradley Jackson

Pay-Per-Click Advertising Works

Pay-per-click advertising has taken the web by storm and for good reason. You have seen thousands of these ads on the right side of a Google search; the ads scream for you to click on them for more information. It may seem like you ignore them, but statistically they are one of the best and cheapest ways to advertise on the web.

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March 6, 2007Leave a commentAdvertising, WebsitesBy John Bradley Jackson

More on Brand Strategy

Companies have four basic options for an overall brand strategy: multi-product branding, sub-branding, multi-branding, and private branding. Each has its merits, so let’s review them.

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March 5, 2007Leave a commentBranding, StrategyBy John Bradley Jackson

Strategies for Brand Growth

Creating a successful brand in the marketplace is very hard work and costs a lot of money. This is particularly true for consumer products where it takes millions of contacts to sell thousands of products. This is also true for the crowded B2B space where building brand awareness is getting tougher with global competitors coming out of the woodwork.

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March 2, 2007Leave a commentBranding, StrategyBy John Bradley Jackson

Effective PR: A Reporter’s Perspective

PR is very hard work and publicity is very hard won. One way to approach your PR effort is to put your self in the editor’s or reporter’s shoes. They have really hard jobs, too. They are bombarded daily with press releases and phone calls from well meaning entrepreneurs who just want a little publicity. And, they are numb from it all.

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March 1, 20071 CommentPublic RelationsBy John Bradley Jackson

The Intentional Mistake

Another aggressive negotiation tactic or dirty trick that is played more often than you think is the intentional mistake. Usually it comes in the form of a proposal which has an error in your favor; it is a deliberate trick to get you to agree now. Examples could include a pricing error, the sales tax omitted, or a quantity mistake.

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February 27, 20071 CommentEthics, NegotiationBy John Bradley Jackson
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