There are some who believe that social media is the root of all evil, or at the very least it is making us dumber. Whether you love to tweet, post, and blog or dislike social media altogether, it is undeniable that it has taken the world by storm. Rapid social changes are occurring right before…
DetailsPositioning is about strategically marketing yourself so that you fulfill a perceived need in someone else’s mind. Jack Trout pioneered the concept back in 1969, and has been writing about it ever since. Positioning is about finding the most advantageous position against your enemy. It’s how you differentiate yourself in your customer’s mind. Positioning is…
DetailsA value proposition states why a customer should pay money for your product and service. Therefore, in order to define a value proposition for your product or service, it is important to get inside the minds of your intended customers. Value propositions are a promise of value to your customers. This promise is based on…
DetailsWhere would we be without friends? Friends can help piece together a broken heart and get us through all the twists and turns that life throws our way. We share fun-filled memories, secrets, and inside jokes with our friends. In the words of Ralph Waldo Emerson, “A friend may well be reckoned the masterpiece of…
DetailsA trip to a typical pet supply store like Petsmart or Petco can be overwhelming. Usually in a warehouse-style building, these stores stock a seemingly endless supply of products for dogs, cats, birds, and more. A simple trip to pick up some kibble can turn into multiple impulse buys ranging from squeaky toys and rawhide…
DetailsThough there are many exceptions to the rule, most women don’t like to negotiate. According to Linda Babcock and Sara Laschever, authors of “Women Don’t Ask”, women are more likely to equate negotiation with “going to the dentist.” By contrast, many men speak of the act of negotiation as similar to “winning a ballgame.” Why…
DetailsIf your business isn’t actively marketing to women, you’re missing out. Women tend to make more of the spending decisions in the average household and also spend more time online. Some companies have caught on, but choose to market to women in very stereotypical ways that prove ineffective. Though the exact numbers vary by study,…
DetailsWe enjoy being busy. We may complain about our hectic, fast-paced lives, but most of us wouldn’t know what to do with ourselves if we didn’t have a reason to be doing anything. We like to keep our minds engaged in something, even if it is something as simple as browsing the internet or watching…
DetailsWelcome to the future. More Americans today are living well into their 90s than ever before, and this has major implications for the rest of us. According to the Census Bureau, the median age of Americans rose from 35.3 years old in 2000 to 37.2 years old in 2010. By comparison, the median age in…
DetailsAs many of you know, I advocate blogging for businesses whether they are big or small. The evidence is simply overwhelming that blogs position the author as an expert about the readers’ interests, needs, or problems. It just makes too much sense. If the blog is sub-domain to the main website, the new and original…
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