Negotiation Japanese Style
The Japanese are world class negotiators and do business very differently than their American counterparts.
DetailsWanted: Temporary Chief Marketing Officer
Turnover at the C-level is at an all time high, which is makes selling to this crowd harder and harder. It seems that just when you get to know them, or even get them to return your phone calls, they are history.
DetailsWhat The Heck Is YouTube?
You may have heard or read the headlines about Google buying YouTube for $1.65 billion, but secretly asked yourself. “What the heck is YouTube?”
DetailsViral Advertising: “Will it Blend?”
If you have frequented this blog, you may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
DetailsAdvertising on MySpace
Unless you have been living in a cave, you probably have heard about MySpace. Undoubtedly the best example of “social networking’, MySpace dominates the internet with over 100 million members. Membership is mostly teenagers and “twenty-somethings”, but the membership spans five-year-olds to grandparents. You may be next.
DetailsHave You an Affinity for Marketing?
Affinity marketing is marketing and promoting to a group of customers that have common interests. It usually involves getting other people or other firms to help you sell and promote your business. It can be as simple as an endorsement from one firm for another firm’s products. In exchange for this effort, the other party gets compensation or value. The effort or campaign to get
other party to help is often called an “affinity program”.
Public Speaking Should Be Like Having Coffee with Friends
I recently attended a workshop on public speaking moderated by Brian Collins of Ovat!ion, a training firm that helps business executives become better speakers. This session reminded me about how important it is for entrepreneurs to speak with confidence in front of groups.
Details13 Email Subject and Sender Line Tips That Really Work
Believe it or not, there are books written on the topic of email subject and sender lines. Can it really be that complicated? Well, some seem to think so.
DetailsAdvertising is Dead!
A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.
DetailsNiche Market Profile: An Innovative Bar
Niche marketing can take on many forms with the basic foundation being that the solution provides for an overlooked or underserved customer segment.
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