If you have frequented this blog, you may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.Details
Unless you have been living in a cave, you probably have heard about MySpace. Undoubtedly the best example of “social networking’, MySpace dominates the internet with over 100 million members. Membership is mostly teenagers and “twenty-somethings”, but the membership spans five-year-olds to grandparents. You may be next.Details
Affinity marketing is marketing and promoting to a group of customers that have common interests. It usually involves getting other people or other firms to help you sell and promote your business. It can be as simple as an endorsement from one firm for another firm’s products. In exchange for this effort, the other party gets compensation or value. The effort or campaign to get
other party to help is often called an “affinity program”.
I recently attended a workshop on public speaking moderated by Brian Collins of Ovat!ion, a training firm that helps business executives become better speakers. This session reminded me about how important it is for entrepreneurs to speak with confidence in front of groups.Details
Believe it or not, there are books written on the topic of email subject and sender lines. Can it really be that complicated? Well, some seem to think so.Details
A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.Details
The essence of niche marketing is to a create solution for a market that is overlooked or not served at all. The market must be big enough to make a living, but not so big that everyone will want a piece of it. You need to listen and study the needs the mark. If your solution is on the mark, the market will reward you with referrals and will willingly pay higher prices.Details