A social media audit is an essential component of a smart social media strategy. It means researching all your different social media accounts and honestly taking a look at how you’re doing. Are you reaching the people you want to reach? Are they engaged with your content? Are you meeting your social media goals? If…
Nobody’s perfect. In the age of lightning-fast social media, mistakes can happen fast. Even if you delete them or apologize, the effects can linger. Some social media mistakes are obvious, but there are other, more subtle social media blunders you may be making. Here are some social media faux pas you want to avoid: Common…
Self-promotion is tricky. Whether online or in-person, you want to promote your business or cause, but don’t want to appear annoying or boastful. When does healthy self-promotion cross the line? How can you avoid common pitfalls that make you seem big-headed or bothersome? From a personal branding standpoint, the first thing to remember is that…
Managing countless passwords for multiple accounts across the internet can feel exhausting. In an attempt to keep things simple, many people rely on passwords that are simple and easy to remember – but also easy for a hacker to crack. SplashData released some of the worst passwords, compiled from a list posted by hackers online. …
Who should “own” social media at your firm? The Marketing department? The firm’s Public Relations Agency? The IT Department? Everyone? The answer will vary depending on the size of your company, resources available, culture, and social media goals. For many companies, social media is owned by various departments with little regulation or coordination. Others prefer…
A recent article titled “The Busy Trap” by New York Times columnist Tim Kreider got me thinking about the busyness in my own life and the current state of what I call “new age marketing.” This is a powerful article and it sadly describes my own busyness. Yet, I was not always this busy. I…
There are some who believe that social media is the root of all evil, or at the very least it is making us dumber. Whether you love to tweet, post, and blog or dislike social media altogether, it is undeniable that it has taken the world by storm. Rapid social changes are occurring right before…
I get asked this a lot. A community manager manages a specific community and/or platform for an organization. He or she may wear many hats including brand champion and engagement specialist for that community. The community manager may be tasked to create and manage content. In a nutshell, a community manager uses online networks to…
My new book called Deja New Marketing is now available as an ebook on Amazon. Here is a synopsis of the book: Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you?…
1 Out 3 Minutes on the Web is on Facebook. Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us.
Don’t believe me? Read on. Check out the blog on my new book website www.dejanewmarketing.com.
John Bradley Jackson
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