Self-promotion is tricky. Whether online or in-person, you want to promote your business or cause, but don’t want to appear annoying or boastful. When does healthy self-promotion cross the line? How can you avoid common pitfalls that make you seem big-headed or bothersome? From a personal branding standpoint, the first thing to remember is that…
A highly effective marketing technique used by successful e-mail marketers is to personalize the e-mail letter. This personalization can be accomplished in many ways. One way to personalize an e-mail letter is to use the recipient’s organization logo or web site. The purpose of a personalized image is to provide a familiar frame of reference…
As many of you know, I advocate blogging for businesses whether they are big or small. The evidence is simply overwhelming that blogs position the author as an expert about the readers’ interests, needs, or problems. It just makes too much sense. If the blog is sub-domain to the main website, the new and original…
I get asked this a lot. A community manager manages a specific community and/or platform for an organization. He or she may wear many hats including brand champion and engagement specialist for that community. The community manager may be tasked to create and manage content. In a nutshell, a community manager uses online networks to…
“The faintest writing is stronger than the strongest memory.” – Chinese proverb Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires tons of research, fact checking, writing, and editing. It…