You have probably heard the buzz surrounding Pinterest, an image-sharing platform that links products back to their websites. According to Shareaholic, an online sharing service, Pinterest has generated more referral traffic than Twitter, StumbleUpon, Bing, and Google. Back in January, Pinterest first beat Google+, LinkedIn, and YouTube – combined. In February, Pinterest finally beat out…
It is important to make your website friendly for social sharing. This means being flawlessly connected to social networking websites, and encouraging social interaction on your website in general. We’ll address both aspects of social optimization and also provide some general tips. Make it easy for users to interact and share through social media: Include…
If your goal is to reach as many people in your target demographic as possible, then here’s the bottom line: Know your audience. For many people, this means posting during high-traffic times online. Research firm iMedia Connection says that page views fluctuate based on the time of day. The lowest point is usually in the…
The short answer: not very long at all. When you post a link or something else online, you have probably noticed that people will “Like” or comment mostly within the first few hours after posting. After a couple of days, the post is all but forgotten, and the chances of anyone noticing it then are…
Pinterest, an invite-only social platform that lets you ‘pin’ images of your favorite things, has been around since 2010, but recently it has exploded in popularity. So what is the big deal? In a nutshell, Pinterest lets you browse countless images of practically anything that interests you, from scrapbooking ideas to sport cars. You can…
Where would we be without friends? Friends can help piece together a broken heart and get us through all the twists and turns that life throws our way. We share fun-filled memories, secrets, and inside jokes with our friends. In the words of Ralph Waldo Emerson, “A friend may well be reckoned the masterpiece of…
Facebook seems to update and change its privacy settings more often than Lady Gaga changes outfits. The outcomes for both are typically bizarre and confusing. Anyone who has had a Facebook account for more than five seconds can probably attest to these frequent and often frustrating “updates” that revamp and change users’ privacy settings. But…
Mobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for 2010. * Number of Mobile Phone Users (13+): 228M * Percentage of U.S. Mobile Subscribers with Smartphones: 31% * Number of mobile phone web users: 83.2M Why this matters is pretty…
“Quick response” codes or “QR codes” as they are more commonly known, are little bar-codes which can be read and scanned by your smartphone. The codes can be stored with no typing required. URLs are the most commonly scanned QR codes and the typical message is to visit a website or to see something. The…
Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.