The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close second, FedEx with 122. Amazon.com was the only online-only brand of the top-10 trusted brands.
This achievement is truly remarkable for many reasons, but was is most stunning is that Amazon sells stuff online. It was just a few years ago when many people were afraid to buy anything online. Yes, Amazon advertises and the founder Jeff Bezos is famous, but this study pinpoints trust rather than brand awareness.
John Bradley Jackson
© Copyright 2010
All rights reserved.