“Smart” can take many different forms. A high IQ doesn’t necessarily mean you have street smarts, but it probably doesn’t hurt. You might be intelligent in many areas of your life, but struggle in others. For our purposes, “smart” means behaving in a way that is aligned with your values and goals. Successful people usually…
Millennials, sometimes called Generation Y, are people born in the 80s and 90s. They are changing the workplace more and more every year. They are young, eager, and demanding. They ask a lot from their workplace and businesses are trying to accommodate these young stallions. In the process, they just might revolutionize the workplace. Millennials…
Due in large part to the internet, the amount of available data about customers and their habits has skyrocketed. Data is now published online and elsewhere in massive quantities, and the numbers are constantly changing and being updated. Companies want their marketers to use this goldmine of information to help strategize marketing techniques, but the…
The answer is probably both. Each generation has its own flavor, and while not every person is a carbon copy of the stereotypes associated with their cohort, patterns have nevertheless emerged. In a recent op-ed piece in the New York Times, Bill Keller writes that Baby Boomers (born between 1946 and 1964) have been attacked…
Generational conflicts are a normal part of human interaction. For many of us, our values, tastes, and habits are shaped by the period in which we grew up. For centuries, older folks have been cringing at youthful fashion trends and younger folks have been rolling their eyes at their elders’ reluctance to adapt to evolving…
Welcome to the future. More Americans today are living well into their 90s than ever before, and this has major implications for the rest of us. According to the Census Bureau, the median age of Americans rose from 35.3 years old in 2000 to 37.2 years old in 2010. By comparison, the median age in…
Each generation is different from the last. Culture and events that take place during our lifetimes mold and shape our identities. You have probably heard the term “Generation X” used rather disparagingly about the “youth today”, but this term is obsolete when it comes to today’s young people. They are a different breed and prefer…
Many people in their 20s are now choosing a slower path to adulthood by postponing marriage, careers, mortgages, and babies. Instead, they are choosing to remain single, stay in school, travel more, and rent. A Clark University reports that, “One-third of people in their 20s move to a new residence every year. Forty percent move…
“It’s a small world, but I wouldn’t want to have to paint it.” – Stephen Wright Yes, the world makes for a big pond to fish in but for most of us it is just too big of a market. Marketing dollars will be quickly wasted in a global market. Instead, entrepreneurs need to think…
Your target market is the customer group that will buy your product or solution; this specific market is made up of customers who want or need what you’re offering. Historically, marketers have defined target markets using factors or demographics such as age; an example would be such 18- to 33-year-old males. This type of segmentation…