Adulthood Can Wait

Many people in their 20s are now choosing a slower path to adulthood by postponing marriage, careers, mortgages, and babies. Instead, they are choosing to remain single, stay in school, travel more, and rent. A Clark University reports that, “One-third of people in their 20s move to a new residence every year. Forty percent move…

Target Markets

Your target market is the customer group that will buy your product or solution; this specific market is made up of customers who want or need what you’re offering. Historically, marketers have defined target markets using factors or demographics such as age; an example would be such 18- to 33-year-old males. This type of segmentation…