John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Category Archives: Business Planning

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The Busyness of New Age Marketing

A recent article titled “The Busy Trap” by New York Times columnist Tim Kreider got me thinking about the busyness in my own life and the current state of what I call “new age marketing.” This is a powerful article and it sadly describes my own busyness. Yet, I was not always this busy. I…

July 1, 20122 CommentsAdvertising, Business Planning, Selling, Social MediaBy John Bradley Jackson

Executive Summaries Create Interest

Business plans are great but many potential investors don’t read the whole plan. Many choose to read the executive summary and scan the rest of the plan. If that is the case, then your executive summary needs to tell whole story. As simple as it sounds, the executive summary is a summary of the business…

September 27, 2010Leave a commentBusiness PlanningBy John Bradley Jackson

Schedule Only 50% of Your Day

“Every leader should routinely keep a substantial portion of his or her time—I would say as much as 50 percent—unscheduled. … Only when you have substantial unscheduled time will you have the space to reflect on what you are doing, learn from experience, and recover from your inevitable mistakes. Leaders without such free time end…

September 23, 20092 CommentsBusiness PlanningBy John Bradley Jackson

Just Be Yourself

Just be yourself—-I imagine that you have heard that advice all your life from friends, family, and co-workers. And it is true. This weekend I watched 12 student teams from my New Venture Creation class at CSUF present their business plan concepts to an executive panel made up angel investors, bankers, and entrepreneurs. The small…

May 10, 20092 CommentsBusiness Planning, Public Speaking, Raising MoneyBy John Bradley Jackson

Never Waste a Good Crisis

These clever words are attributed to Secretary of State Hillary Clinton. I think I understand what she means. It often takes a crisis to get people to take action. People hate to change, but will willingly do so if they have to (but not a day before). You know what I mean. The heart attack…

April 29, 2009Leave a commentBusiness PlanningBy John Bradley Jackson

Executive Summary Must Haves

The executive summary is a summary of the business plan (including operations, sales and marketing, and finance), but it is also a selling document. This means that you must answer your readers’ questions if you want to sell your business concept. Here is a short list of questions you must answer in your executive summary:…

April 23, 2009Leave a commentBusiness PlanningBy John Bradley Jackson

The Dehydrated Business Plan

There are times when a full business plan is not needed. Time may not allow for the creation of a full length plan or the reader might just want a shorter version. In this case, a dehydrated business plan is often chosen. This type of plan is a very brief version of the traditional business…

March 25, 2009Leave a commentBusiness Planning, UncategorizedBy John Bradley Jackson

Proof of Concept

To get money from an Angel investor or from a banker will often require entrepreneurs to demonstrate a proof of concept. This begs the question, “what exactly is a proof of concept?” While the term is kind of fuzzy, a proof concept is evidence that the company, product, or service is financially viable—the business model…

March 17, 2009Leave a commentBusiness PlanningBy John Bradley Jackson

What a Start-Up Firm Should Tell The Bank

When a small business or start up approaches a bank for a loan, you need to be able to answer the following eight questions: 1. How much money do you want? 2. Why do you want the money? 3. How will the money be used? 4. How will you repay the loan? 5. What is…

March 2, 20092 CommentsBusiness PlanningBy John Bradley Jackson

Blogger Hits Head

I normally avoid including myself or my personal travails in my blog, since my blog is not about me. Rather, my blog content is about what matters to you. But, I had a concussion a few weeks ago and it really shook things up—literally. OK. Here is the story. I was in the local mountains…

January 21, 2009Leave a commentBusiness PlanningBy John Bradley Jackson
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