Niche Market Profile: PureFit Nutrition Bars

Visit any running store, bike shop, or supermarket and you will be stunned at the selection of nutrition bars along with all the outrageous benefits claimed: low carbohydrate, high protein, low fat, organic, low sugar, low calorie, etc. While some are truly nutritious, others are carefully disguised candy bars. However, one nutrition bar stands out in the crowd and it is called