For a small business such as a retail store or a service provider, special events can help propel the company and its brand to the next level. Unique events can provide a great perk for loyal customers while differentiating your business from the competition. Often I am asked, “But what can a little business like…
“Nothing happens unless first we dream.” – Carl Sandburg Dream big thoughts but it is better to build businesses upon little ideas. The most common strategic marketing mistake is to think too big. So, the answer is think small. Think niche. By focusing on a niche, you become expert at providing your product or service.…
If your business is not actively engaged in web-based marketing, it is likely you are going out of business. One of the best examples I can describe is the book business of which I am an active participant. The era of the brick and mortar retail store is quickly being eclipsed by the online or…
Simply put, a market is a group of buyers that are willing and able to buy your product or solution. A market is made up sub-markets or “market segments”; market segments are groups of potential buyers who have similar wants, needs, experiences, or problems. In fact, a wise man once said, “There is no market;…
Having thoroughly researched the topic of niche marketing and having written a book on the subject, I can tell you with some authority that there is no algorithm for finding a niche business that is perfect for you. Making that choice is art rather than science. My research did uncover some commonalities among the successful…
Visit any running store, bike shop, or supermarket and you will be stunned at the selection of nutrition bars along with all the outrageous benefits claimed: low carbohydrate, high protein, low fat, organic, low sugar, low calorie, etc. While some are truly nutritious, others are carefully disguised candy bars. However, one nutrition bar stands out in the crowd and it is called
PureFit.
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells).
What’s the difference between niche marketing and mass marketing? I get asked this question a lot. The answer is simple.
Niche marketing can take on many forms with the basic foundation being that the solution provides for an overlooked or underserved customer segment.
The essence of niche marketing is to a create solution for a market that is overlooked or not served at all. The market must be big enough to make a living, but not so big that everyone will want a piece of it. You need to listen and study the needs the mark. If your solution is on the mark, the market will reward you with referrals and will willingly pay higher prices.