Google is king. Despite the efforts of other search engines (we’re looking at you, Bing) to sway customers to their side, Google remains the most used search engine. It uses a secret algorithm to determine “relevance”, and where a company appears in Google search engine results has serious implications for a business’s future. In barely…
“Quick response” codes or “QR codes” as they are more commonly known, are little bar-codes which can be read and scanned by your smartphone. The codes can be stored with no typing required. URLs are the most commonly scanned QR codes and the typical message is to visit a website or to see something. The…
Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and…
Viral marketing is very hip and everyone says that it works. Yet, my experience is that few people can define what viral marketing really is or give tangible examples other than to say, “Like YouTube”. So, let me take a crack at it. Viral marketing is not new. In fact, it has been around for…
Also known as word-of-mouth marketing, viral marketing is a marketing technique that depends on people passing along a marketing message to others. This typically refers to the forwarding of advertising or promotional messages through email.
Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.
A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.
Recently, I have written about the merits of viral marketing as a novel technique to get your message out to your target market.
You may have heard or read the headlines about Google buying YouTube for $1.65 billion, but secretly asked yourself. “What the heck is YouTube?”
Also known as word-of-mouth marketing, viral marketing is a marketing technique that depends on people passing along a marketing message to others. This typically refers to the forwarding of advertising or promotional messages through email. In fact, the best and earliest example of viral marketing on the internet is the wildly successful email tool known…