Answer this question: what will your life be like in 10 years? Go ahead and take a guess. The truth is most of us are unable to accurately predict our future selves. The challenges in making this prediction include context and time. You know what your past life has been and you know what your…
My new book called Deja New Marketing is now available as an ebook on Amazon. Here is a synopsis of the book: Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you?…
In my new book, “Deja New Marketing”, I wrote about the wisdom of crowds or, maybe, the wisdom that crowds don’t have. My take is that the crowd is often wrong and is excitedly headed into the wrong direction a good part of the time. For example, author John M. McKee writes about the airline…
Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and…
I just finished my new book “Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More”. It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to my first book, “First, Best, or Different”.…
I just finished my new book “Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More”. It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to my first book, “First, Best, or Different”.…
A basic teaching of Zen Buddhism is that things are always changing. Just because we can see, hear, or feel something today does not mean that it will be there tomorrow. Essentially, nothing is permanent. And, so it is with our economic slowdown or meltdown or whatever you want to call it. Just because it…
So how can you differentiate your service or product from the thundering herd? Better stated, how can you create a clear competitive advantage that makes choosing your offering over the others an easy decision? Michael Porter, acclaimed Harvard strategist, describes a competitive advantage as something about a product or service that is perceived as different…
First movers get all the rewards or so says says the marketing myth. Don’t get me wrong. Being first can be a wonderful thing, until the other guys find out about what you are doing. It is my observation that the rewards are seldom there for the first to market. Presuming the market is big…
A few days ago a good friend of mine asked for my opinion about the recent stock market decline. His 401K had lost over 40% of its value in the last 12 months and the market was in a free fall, or so it seemed. He asked me if he should sell before it was…