If you are a blogger you might want to check out this new software Zemanta. It automatically links, tags, and adds photos to your blog article. This is too easy! It works on most standard browsers (IE, Firefox), as well as with WordPress and other blogging tools. You can read about it and download at…
People prefer blogs over books. While there may be many different reasons for this preference, my guess is that the most important blog characteristic is that most blogs are short — probably less than 500 words. Shorter is better. First, let’s examine books. According to an Associated Press Poll and The Washington Post, “One in…
Earlier this year blog tracker Technorati estimated that there were 112.8 million active English language blogs. They also believe that there already 75 million Chinese language blogs. Of course, this begs a few questions. Are there too many blogs? Who really needs this much information? Who is reading this stuff? Why blog? These questions hit…
First of all, there are no rules for blogging. I have written 300 blogs over the last two years about marketing, sales, and negotiation—the truth is that I am still learning how to blog. My blog has been read by thousands of readers across the globe. This is pretty cool when you think about it.…
Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires tons of research, fact checking, writing, and editing. It is hard work. I don’t blog for the money—my blog is free.…
You may not be a blogger yourself, but reading blogs written by your competition and your customers may prove to be a great way to conduct market research. Increasingly blogs, along with forums, are becoming honey pots for people to gather insight and information about products, companies, and industries. Blogs and forums are creating communities…
Blogging is easy. If you are frequent reader of this blog, you know that that I am a big believer in this dynamic method of communication; it is a great way to create a personal dialog with your customers and prospects (and whoever else reads it). A side benefit of a blog is that it…
It’s time for an “extreme makeover” of your current thinking about what makes a great marketing and public relations strategy. The traditional methods of marketing and PR are quickly becoming ineffective; if you don’t know what I mean, you soon will.
As you know, I am a big fan of blogging. Blogging is a terrific way to build your personal and corporate brand as a knowledge broker, which is my term for someone who writes or speaks on the interests, needs, or problems of a customer segment. Key to a successful blog is authenticity. This brings us to the subject of “flogs”.
Based on my last article about blogging, it is obvious that I am a big believer in this exciting new method of communication; it is a great way to create a unique dialog with your customers and prospects (and whoever else reads it). The branding benefits can be extraordinary and a blog can dramatically impact on your website traffic.