John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: February 21, 2012

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The Brand is Not a Hero

It is cliché in classical consumer marketing that the brand is always the hero. The brand (think Coca-Cola) is always the fix or the problem solver. Have a Coke and you will be happy. Buy our product and life will be better. This is certainly the messaging that you see in the cable series Mad…

February 21, 2012Leave a commentAdvertising, BrandingBy John Bradley Jackson
John Bradley Jackson
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