According to a new report by the American Association of University Women, men still earn more money than women. The question: how much of this gap can be chalked up to different major and career choices of men and women, and how much can be attributed to gender discrimination, subconscious or not, on the part…
Though there are many exceptions to the rule, most women don’t like to negotiate. According to Linda Babcock and Sara Laschever, authors of “Women Don’t Ask”, women are more likely to equate negotiation with “going to the dentist.” By contrast, many men speak of the act of negotiation as similar to “winning a ballgame.” Why…
If your business isn’t actively marketing to women, you’re missing out. Women tend to make more of the spending decisions in the average household and also spend more time online. Some companies have caught on, but choose to market to women in very stereotypical ways that prove ineffective. Though the exact numbers vary by study,…
Boys like blue and girls like pink. Men like football and women like romance novels. Gender is pretty straightforward, right? It’s actually much more complicated. For example, what would we find if we were to look across time and space to discover what it means to be a man? During the Renaissance era, only the…
A study by Yahoo! and Starcom/Mediavest Group offers some interesting insights about women and how they interact with the web. The survey interviewed 1199 women about how they use the Internet. Here are a few of the findings: • The Internet is the preferred media among women and is the 4th most time intensive activity…
Author Marti Barletta recently coined the phrase “Prime Time Women” to describe women over 50 years old, which she says “was an attempt to move away from the misleadingly negative connotations of phrases like “mature women” or worse, “middle-aged women.”
I recently read “Women Don’t Ask: Negotiation and the Gender Divide”, a book written by Linda Babcock and Sara Laschever that explored the subject of women and negotiation. I was frankly shocked by the findings in this book.