LONDON, England (CNN) — Demand for the world’s largest, most expensive yachts is on the rise ahead of the Monaco Yacht Show this week. “We’ve gotten the strongest forward order book that we’ve ever had. It’s the best outlook we’ve ever had since we’ve started the company,” said Toby Allies, Sales and Marketing Director for Pendennis, a leading British manufacturer and re-fitter of super yachts. Amid the global recession, the worldwide market for luxury goods has plummeted over the last year, expected to shrink 10 percent for 2009 according to global business consultants Bain & Company.
The above “news story” was posted on CNN today. This reminds me of what my friend and Public Relations expert, Nick Leighton, told me a while back. To paraphrase Nick, “Behind every news story is a PR effort”. Note that he emphasized EVERY news story.
Here we are in the bottom of the worst recession in 80 years—and CNN is telling us all about Super Yachts. Oh, really?
John Bradley Jackson
© Copyright 2009 All rights reserved.
How much money has passed thru your hands in a lifetime?
It seems like true journalism doesn’t really exist anymore. Half of the time we can predict the response we’re going to get (from news interviews, articles, etc) if we’re told who the source of the information is. If “stats” are thrown out as evidence they’re usually quoted in a way that’s truthful-but misleading.
Yep.
Social media opinion seems to be trumping evidence based journalism.
JJ