Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us.
Don’t believe me? Read on.
Market research firm Morpace says, “U.S. Facebook users are on the (Facebook) site for 1 of every 3 minutes of time spent online. Users 18 to 34 years old spend the most time on the site per week (8.5 hours out of 22.4 spent online). Users 55 and older spend an average of 4.6 hours per week on Facebook.”
From an ethnicity/race perspective, usage is not equal. The same study found Asian Americans were the heaviest users of Facebook. As a group, they devoted the most of their Internet time per week to Facebook (39.6%). African Americans were the second heaviest users at 35.1%. Hispanics spent the least amount of time on Facebook (31.7%).
What this means to marketers is utterly huge. Like it or not, if you want to connect with your customer, you have to use social media and the social tool of choice is Facebook.
End of story.
John Bradley Jackson
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