“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

We all know it feels great to know we’re valued, but how often do we remember to tell others that we appreciate them in return?  To energize yourself and others, make an effort to let people know – often and in detail – what makes them a valuable part of your life.

Tony Schwartz, author of an article entitled “Why Appreciation Matters So Much”, via the Harvard Business Review website, writes that whether employees feel their managers are truly interested in their wellbeing is the “single highest driver of engagement” according to a study by Towers Watson.  Unfortunately, less than 40% of employees feel that way.

Why the disconnect?  In the business world, we are a lot more used to doling out and receiving negative feedback, usually geared toward fixing problems.  Attempts at giving positive feedback and showing our appreciation can sometimes come off as awkward and contrived and contrived, but it doesn’t have to be that way.

To effectively show your appreciation to someone else, it’s important that you really have an understanding of their value to your life, job, or current situation.  While it may seem easier to point out what someone is doing wrong, most people (most of the time) are doing a good job.  So take notice!  Be as specific as your can with your praise and try to frame it from their perspective.  Write a note, shoot an email, or better yet, say it in person.  Look them in the eye and say “Thank you.”

Mark Twain said, “I can live for two months on a good compliment.”  If you’re still not convinced of the power of positive reinforcement, try to remember the last time someone told you they appreciated you or paid you a compliment.  If you’re like most people, you felt great and even energized. Show your appreciation now.

Janet Hill Jackson

Gratitude Marketing Advocate

The BirdDog Group

About the author
  1. this is a great post, janet – nice job! this ties into a point-counterpoint post jess & i are working on for our joint blog (http://www.heidianneandjess.com/) on whether or not truth matters that will be posted next friday.

    i love that you stated that most of the people are doing a good job most of the time. unfortunately we are fast becoming a society of takers not producers – regardless of job title or place in society – and this makes it less & less likely that your contributions will be recognized by those around you. it’s a truly sad state of affairs.

    i personally believe that people are more likely to rise above & out perform expectations if you praise and encourage. as we fall further & further into despair as a society, it becomess more and more likely that we will fail to recognize the good around us and/or to be grateful for anything that we have.

    i honestly believe that without and attitude of gratitude, we are incapable of recognizing that others are doing things worth noticing. without recognizing that others are doing things of note, we forget that we are as well…

    again, great post. i’ll be sharing it now….

    • Thanks Heidi. Many of us are so “busy” that we forget what really matters, even if it is an elephant in the room. Be sure to say thanks to the elephant for dropping by.

  2. Tommy Wyatt

    Hello Janet,

    I love your post this morning on Appreciation Marketing! Thanks for being one of the “enlightened ones!”
    I have to ask. Have you read my book, “Appreciation Marketing; How to Achieve Greatness Through Gratitude”? Let’s connect, and I’ll send you a signed copy.
    I Appreciate You!
    – Tommy

Leave Comment

Your email address will not be published. Required fields are marked *

clear formSubmit

This site uses Akismet to reduce spam. Learn how your comment data is processed.