You may have heard or read the headlines about Google buying YouTube for $1.65 billion, but secretly asked yourself, “What the heck is YouTube?”

It is a fair question since YouTube was founded only in February 2005. YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. Everyone can watch videos on YouTube—both on and across the Internet. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual.

As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow. YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 70 million videos on the site daily.

Google had its own Google Video, but recognized the superior design of the customer experience at YouTube and also coveted the 70 million members. Once again the new phenomenon of social networking is changing the rules on how we share digital information.

One more thing, many of the videos on YouTube are viral advertisements disguised as entertainment.

Get it? This is the pony hidden in the giant pile of video horse manure.

John Bradley Jackson
© Copyright 2006 All rights reserved.
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