Déjà Vu

Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next?  Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and…

Have You an Affinity for Marketing?

Affinity marketing is marketing and promoting to a group of customers that have common interests. It usually involves getting other people or other firms to help you sell and promote your business. It can be as simple as an endorsement from one firm for another firm’s products. In exchange for this effort, the other party gets compensation or value. The effort or campaign to get
other party to help is often called an “affinity program”.