Internet Advertising Continues Growth

Internet advertising is growing three times as fast as the other methods. Marketers spent $21 billion on search marketing in 2007. It is forecasted to reach $31.3 billion by 2011 according to International Data Corporation. In 2000, internet advertising revenues were effectively zero!

While internet advertising is still relatively new, companies can successfully implement an internet marketing strategy with dramatic results. The options include rich content, paid search campaigns, blogging, and article writing.

A 2007 search study by Enquiro found that 65.3% of business buyers said they would start their research with a search engine. The study found a heavy reliance on online research in all aspects of the purchase cycle.

What really matters to the search engines? First of all, don’t think of your home page as a static brochure — home page, product page, services page, about us, and maybe a news center. Rather, think of it as a resource for people to solve problems. Searchers will use a keyword or phrase that describes their problem, their pain or a general category of solution. Thus, be sure to populate your site with relevant terms that people will use.

Pay per click advertising is hot right now since it can pinpoint your messaging to people searching for your offering. Pay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser’s website. Advertisers bid on keywords or terms that they believe that their target customers use to find information on products or services.

Frequent content is important and this is why blogs help so much. Blogging is viewed as new content by the Search engine spiders each time you release a blog. If you don’t have a blog consider creating one. Once loaded on your website, no maintenance is required from your web designer.

Article marketing is another high impact tool which is low cost and is a type of online advertising. Article marketing consists of short articles on topics of interest to your target audience or industry. Once written, you make these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ which include references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

Internet advertising works. Get on board.

John Bradley Jackson
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